荣威RX3上市发布会

2017年11月15日

广州  广州体育馆

项目预热

项目传播

项目信息

荣威 RX3 全新上市发布视频

项目现场

11月15日，2017年广州国际车展前夕，上汽荣威RX3 “超实力 超互联”上市发布盛典暨汽车创行者大会在广州体育馆隆重举行。

On November 15, two days ahead of 2017 Auto Guangzhou, the ROEWE RX3 was unveiled to the world at the Guangzhou Gymnasium.

SMS悉心策划，精准执行，为实力派SUV - 荣威RX3上市发布会现场打造多个沉浸式体验场景，塑造前卫多元的超互联新世界，完美诠释互联网与汽车的精彩生活。

SAIC ROEWE teamed up with SMS to create the debut of the long-expected compact smart SUV RX3, entering a new era of connectivity.

超互联汽车生活

Connected Life In The City

网红寻味馆、音乐咖啡吧、动态照相馆、旅行艺术馆，四大超互联城市场景秀，带你探索互联时代新生活。

Guests were immersed into a showcase of this new connected life. With Restaurant, Music Café, Motion Studio and Travelers Lounge, there were 4 themed experiential zones created in a connected city. Here guests experienced lifestyle options connected by the RX3’s capabilities.

网红寻味馆 Online Resto

音乐咖啡吧 Music Café

动态照相馆 Motion Studio

旅行艺术馆 Travelers Lounge

精彩场景体验结束后，大屏幕背景切换为超互联城市画面。观众一一入席，静候发布会正式开幕。

Following time in this experience area, this setup turned into the city-like backdrop of the launch show after guests were asked to take place in the adjacent seating area.

开场秀

The Launch Moment

互联城市突遭“断电”，整个会场陷入黑暗，一段充满科技感的无人机表演聚焦全场目光，引出当晚主角 - 全新实力派互联网 SUV 荣威 RX3。

As the Connected City went dark, an eye-catching drone show commenced in the dark to showcase the name of the most awaited RX3. To the surprise of the guests, these drones are part of the connected features the vehicle offers.

随后，一段惊心动魄的盲驾秀精彩上演。车窗被糊上黑纸，车内一片漆黑，仅通过连接无人机和运动相机将前方路口投影在高清驾控屏上，进行道路识别，实力展现互联网汽车的强大功能。

These also allowed for the heart-stopping moment of the “blind drive” to take place in front of the audience during which a stunt driver in a car with blacked out windows only followed the live-video of the road ahead, provided by such a drone and streamed onto the TFT in his car’s console.

斜杠青年

I Got My Slash

王自健：著名脱口秀达人/主持人/演员

“斜杠青年”是拥有多重职业和多元化生活方式的年轻一代，推动着互联网时代的发展。当晚，著名主持人王自健先生，邀请多位斜杠青年代表，讲述他们的故事。

In the ensuing show, famous talk show host, Zijian Wang invited personae of the “Slash Youth”, individuals who combine various life and career paths, to share their “Connected Life” stories.

高巍：《那一座城》运营总监/自驾游达人/自由摄影师

林少：《十点读书》创始人/工业设计师/内容创意大咖

沙小皮：视觉志创始人/国企骨干/内容创意大咖

艾福杰尼：嘻哈歌手/音乐博主/厂牌主理人

实力派Rapper艾福杰尼的出现，将现场火热的氛围推向高潮。现场演绎为荣威RX3所作新歌《I got my slash》，唱出了荣威RX3和斜杠青年们的多面实力！

Rapper After Journey from the popular TV program “China Hip-Hop” added some edge to the event with his custom-created song “I got my slash”, dedicated to the Roewe RX3 and people following their heart pursuing diverse lifestyles.

超互联车秀

Lifestyle Car Show

热力十足的超互联车秀，结合自由变换的互联生活场景和Lifestyle车舞表演，带领观众尽情畅想超互联城市下的多元生活。

Changing stage scenarios, created vivid lifestyle stories, immersing guests into the diversity of “Connected Life” with ROEWE.

SMS有幸此次携手上汽荣威，演绎荣威RX3的超实力、超互联，为你开启超互联城市新生活。

SMS was honored to be chosen to interpret the spirit of “Connected Life” within the RX3 Launch Ceremony and make it become alive.

-end-

图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/zVDEXaTmnnv_lF0_itb62A

https://weibo.com/1716643487/Fvf0fzwPO