RUNRUN RABBIT 兴业太古汇公共艺术空间

2026年09月08日-2026年11月08日

上海 兴业太古汇

项目现场

兴业太古汇南广场携手DreamToys旗下RUNRUN RABBIT打造的开放式公共艺术空间，是商场「爱混敢嗲·一拍即合」秋日活动季的核心标杆项目，深度溯源敦煌莫高窟藻井“三兔共耳”传统纹样，以“联结、友谊”为核心叙事内核，实现东方传统文化与当代潮玩艺术的创新融合。

项目空间造型极具辨识度，场地入口矗立8米巨型白色三耳兔子主装置，搭配橙色脚手架与原木木箱搭建的工业风开放式展棚，巧妙糅合敦煌壁画典雅色彩与现代街头潮流质感，整体制作层次丰富、风格反差鲜明。场地科学划分艺术装置区、潮玩陈列区、休憩打卡区与周边零售区，全方位展出RUNRUN RABBIT系列雕塑、毛绒公仔与艺术手作，并设置兔头造型心愿投递装置，邀请访客填写心愿卡片参与公众艺术共创，强化沉浸式互动体验。

项目立足南京西路核心商圈流量优势，紧扣中秋、国庆双节节点，邀约潮流与艺术类KOL探店传播，精准触达年轻消费群体。它突破传统商业快闪的单一售卖属性，融入公益与文化传播内核，以城市户外艺术地标的形式强化商场艺术调性与人文质感，通过线下沉浸式体验、社交平台UGC种草，有效激活商圈客流，完成品牌文化出圈、用户情感共鸣与商业消费转化的完整营销闭环。

As the core highlight of the “Dare to Connect” autumn campaign, the open public art space co-created by HKRI Taikoo Hui South Plaza and DreamToys’ RUNRUN RABBIT IP is innovatively inspired by the traditional “Three Rabbits Sharing Ears” pattern from Dunhuang Grottoes, centered on the spiritual connotation of connection and friendship, and integrating traditional oriental aesthetics with modern trendy art.

The venue features a highly recognizable spatial design, with an 8-meter giant white three-eared rabbit sculpture standing at the entrance. Adopting an industrial-style open pavilion built with orange scaffolding and log wooden boxes, the space blends elegant Dunhuang mural tones with modern street trends, presenting a layered and visually striking scene. Reasonably divided into art installation area, trendy toy display area, leisure check-in area and retail area, it exhibits RUNRUN RABBIT sculptures, plush dolls and art crafts, and sets up a rabbit-head wish-delivery device for public interactive co-creation.

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