Rockit 乐淇「乐淇时刻，宠爱有礼」限时快闪

2026年05月21日-2026年05月24日

上海 另有奇物品

项目现场

乐淇「乐淇时刻，宠爱有礼」快闪体验空间于2026年5月21日至24日登陆上海愚园路1208号，以新西兰天然绿色为主色调，将品牌代言人王一博的视觉形象与乐淇苹果元素融入外立面设计，在百年愚园路的街景中构建高辨识度的自然清新地标。空间内部以沉浸式互动打卡区、品牌教育专区、生活方式体验区及苹果试吃售卖区四大板块串联完整动线，实现从品牌故事到产品风味的一站式体验闭环。

作为源自新西兰的高端小苹果品牌，乐淇凭借小巧精致的产品形态与天然健康属性持续深耕中国市场，此次选址上海潮流文化聚集地愚园路，不仅以代言人线下触点深化粉丝经济，更通过可试吃、可互动、可打卡的场景化策展，将新西兰的自然美味与健康生活理念转译为可感知的都市消费叙事。这一限时空间标志着进口生鲜品牌从传统商超陈列向沉浸式街头体验与明星势能融合的战略进阶，以「宠爱有礼」的情感主张重构水果零售的边界。

The Rockit "Rockit Moment, Pampering Awaits" pop-up experience ran from May 21 to 24, 2026, at 1208 Yuyuan Road in Shanghai's Changning District. Anchored by New Zealand's signature natural green palette, the exterior integrated brand ambassador Wang Yibo's visual imagery with Rockit apple motifs to create a highly recognizable, refreshingly organic landmark along the historic Yuyuan Road corridor. Inside, four distinct zones—an immersive Wang Yibo interaction check-in area, brand education corner, lifestyle experience space, and apple tasting and retail section—threaded a complete visitor journey from brand storytelling to product flavor immersion.

As a premium New Zealand mini-apple brand celebrated for its compact elegance and natural health credentials, Rockit's selection of Yuyuan Road—a nexus of Shanghai's trend culture—represents not merely an offline touchpoint to deepen celebrity-driven fan engagement, but a scenarized activation that translates New Zealand's natural taste and healthy living philosophy into tangible urban consumption narratives through sampling, interaction, and social sharing. This limited-time space signals imported fresh produce brands' strategic evolution from conventional retail display toward immersive street-level experiences fused with star power, reconstructing the boundaries of fruit retail through an emotional proposition of "pampering with gifts."

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