皇家美素佳儿旺玥头号玩家趣打怪

2026年06月17日-2026年07月13日

上海 创邑space

项目现场

皇家美素佳儿旺玥「头号玩家趣打怪」全国系列线下快闪于2026年6月17日至7月13日限时登陆上海创邑space，并同步覆盖愚园路户外草坪专场、南京东路小黄人香蕉节联动展区及多地商场母婴点位。从空间叙事与造型语言审视，项目以品牌标志性皇家蓝、奶金与小黄人明黄三色构建高辨识度童趣主视觉，打造游戏闯关式动线；入口处巨型小黄人与旺玥奶粉罐组合装置形成视觉核心，香蕉、闯关关卡与怪兽卡通形象等童趣美陈层层铺陈。场内划分为趣味打怪游戏区、营养科普体验区、联名打卡拍照区与产品试饮兑换区四大功能板块：游戏区设置投球识营养、平衡挑战等轻互动项目，让孩子在游玩中直观认知奶粉核心营养；科普区以卡通图文拆解旺玥眼脑、防护双维度营养体系，同步提供免费试饮；打卡区配备小黄人手持道具，精准适配亲子社交素材生产。

在制作与落地层面，项目采用轻量化模块化搭建体系，户外草坪场选用可移动充气装置与软质围挡保障孩童活动安全，商场点位则以小型主题打卡墙与低矮互动展台为主，避免占用大量通行空间。场景造型大量运用充气软膜、玻璃钢卡通雕塑、趣味地贴与分层发光灯箱组合落地，软装刻意选用圆润无棱角造型以规避孩童磕碰风险，灯光采用柔和漫射光源营造轻松治愈的亲子氛围。整套装置可拆分转运，完美适配多城市巡展复用需求。活动设置完整打卡激励机制，完成闯关游戏并发布社交平台图文即可兑换小黄人联名周边与旺玥定制帆布袋，部分场次更增设达人互动演出与一对一奶粉定制咨询，兼顾儿童玩乐体验与家长育儿决策需求。

The Royal FrieslandCampina Friso Prestige "Wangyue: Top Player Monster Battle" national offline pop-up series landed at Shanghai's Creater Space from June 17 to July 13, 2026, simultaneously covering the Yuyuan Road outdoor lawn special venue, the Nanjing Road East Minions Banana Festival linkage exhibition area, and multiple maternal-infant points in shopping malls nationwide. Examining spatial narrative and visual language, the activation constructed a highly recognizable childlike main visual through the brand's signature royal blue, creamy gold, and Minion bright yellow, creating a game-level progression circulation. The entrance featured a giant Minion and Wangyue milk powder can combination installation as the visual core, layered with childlike scenic elements including bananas, challenge checkpoints, and monster cartoon figures. The interior divided into four functional zones: fun monster-battle gaming, nutrition science education, co-branded photo check-in, and product tasting redemption. The gaming zone featured light interactive projects such as nutrient-identification ball toss and balance challenges, allowing children to intuitively recognize core nutritional benefits through play; the education zone deconstructed Wangyue's eye-brain and protection dual-dimension nutrition system through cartoon graphics, paired with complimentary tasting; the photo zone equipped Minion handheld props, precisely adapting to parent-child social media content production.

In terms of production and execution, the project employed a lightweight modular construction system. The outdoor lawn venue utilized movable inflatable installations and soft barriers to ensure children's activity safety, while mall points primarily used small themed check-in walls and low interactive display stands to avoid occupying major circulation space. Scenic production extensively employed inflatable soft film, fiberglass cartoon sculptures, fun floor decals, and layered illuminated lightbox combinations. Soft furnishings deliberately selected rounded, edge-free forms to avoid children's collision risks, while lighting used soft diffused sources to create a relaxed, healing parent-child atmosphere. The entire installation was designed for disassembly and transport, perfectly adapting to multi-city tour reuse. A complete check-in incentive mechanism was established: completing challenge games and publishing social media content unlocked Minion co-branded peripherals and Wangyue custom tote bags, with select sessions adding influencer interactive performances and one-on-one milk powder customization consultations, balancing children's play experience with parents' parenting decision-making needs.

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