上汽大众「因你而生」ID. Day

2022年11月10日

上海 上海保利大剧院

项目现场

2022年11月10日，上汽大众「因你而生」ID. Day车主年度派对在上海保利大剧院启幕。

On November 10th, 2022, SAIC Volkswagen's annual 「ID. Day」 owners' party was held at Shanghai Poly Grand Theatre.

这是一场由奥德旺与上汽大众联手为车主打造的 “共创盛宴” 和体验之旅。活动全程由ID.车主们深度参与设计及运营。

This event was co-created by Auditoire and SAIC Volkswagen with the involvement of ID. Owners.

演员王皓、史策、尹贝希受邀带来喜剧小品演出，沉浸式Live近景表演笑料十足。更邀请DJ Eva将此次派对推至高潮。

Wang Hao, Shi Ce and Yin Beixi performed comedy sketches, followed by DJ Eva.

狂欢派对结束后的潮流街区中，用户展示墙讲述着近百位ID.车主的高光时刻。

The ID. Wall showcased the highlight moments of nearly a hundred ID. car owners and their unique ID.

到场的参与者均可参加ID.改装宇宙和涂鸦活动，装扮专属于自己的ID.。更出挑的颜值，满足更加年轻化、个性化的消费需求。

All the users presented can participate in the ID. modification universe and graffiti activities, making their own unique and exclusive ID.. The outstanding appearance of the vehicle meets the needs of younger and more personalized consumers.

ID.4 X宝可梦展区与ID.合伙人展台帮助更多车主融入ID.社区。

Car owners felt more integrated into the ID. community because of various interactions.

奥德旺于茶歇区准备了来自于ID.车主票选的家乡特色美食；更有ID.车主热情参与共创的周边。现场无一不在体现ID. Day为车主而创，从车主中来，细节处体现用户在品牌活动中的参与感的理念。

Auditoire prepared specialties voted by ID. owners; there were also merch created by them in the market area. All the details reflected that the ID. Day is created for car owners and by them.

奥德旺非常荣幸与上汽大众联手，首次为ID.车主打造大型派对活动。将品牌与客户紧密联系，帮助品牌进一步提升用户体验，将温暖带给每一位客户。

Auditoire is honored to work with SAIC Volkswagen for this first ever party event for their ID. car owners, which helped the brand further improve the user experience, and closer connected with their consumer.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/Se6KCifDLKB9hhAjlmGGbg

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