创维「出走的壁纸电视」全国艺术巡展（成都）

2026年05月29日-2026年05月31日

成都 来福士广场 三楼户外平台

项目预热

项目现场

创维「出走的壁纸电视」是一次打破常规的“场景出走”，创维不再把电视困在模拟的客厅里，而是让它真正走上街头，直接暴露在成都的阳光与人流下。核心命题非常清晰，在户外强光下，如何让电视继续扮演好“壁纸”的角色。这场巡展正是对产品力，尤其是“不反光”这一硬核性能的极致考验和生动演绎。

现场设计了三座色彩鲜明的“梦想艺术之家”，分别对应三款不同风格的壁纸电视，每个空间都充满了叙事感和打卡趣味。橙色棋盘格房，飞马、巨大的国际象棋与橙色棋盘格地面，构建出一个超现实的童话空间。蓝色梦境房，路灯、浴缸与闹钟，充满了故事感，墙上还设有代言人吴磊的专属打卡点。绿色中式熊猫房，青瓦白墙、竹林熊猫，是创维对成都本土文化的一次巧妙致敬。

体验的核心是“眼见为实”与明星互动。在真实的户外阳光下，创维壁纸电视凭借“0反光”的画质技术，让屏幕里的画作依然清晰、通透，这种强烈的对比本身就是最有力的广告。同时，活动邀请了锤娜丽莎担任“名画出逃主理人”，发起名画COS挑战，博主周一芳则担任“一日店长”，与粉丝近距离交流。这些环节让整个展区充满了欢声笑语和青春活力。

从早期“让画更像画”的美术馆式发布会，到如今的“走出客厅，走上街头”，创维的策展思路完成了从“静态展示”到“动态交互”的进化。这次“出走”不仅是物理空间的位移，更是一次品牌心态的“出走”，从高高在上的产品宣讲，走向轻松、年轻、与城市脉搏同频的街头派对。它证明了科技产品也能成为城市文化景观的一部分，与大众玩在一起。 核心体验 一场“家电出走”的街头派对。

创维「出走的壁纸电视」街头巡展于2026年登陆成都，以一场打破常规的「场景出走」重构科技产品的体验边界。项目不再将电视困于模拟客厅，而是让壁纸电视直面户外强光与真实人流，以「在日光下依然扮演好壁纸角色」为核心命题，对产品「0反光」硬核性能发起极限挑战。

从空间叙事与造型语言审视，现场以三座色彩鲜明的「梦想艺术之家」构建沉浸式街区剧场：橙色棋盘格房以飞马、巨型国际象棋与棋盘格地面构建超现实童话空间；蓝色梦境房以路灯、浴缸与闹钟铺陈故事感场景，并设置品牌代言人吴磊专属打卡点；绿色中式熊猫房则以青瓦白墙、竹林熊猫向成都本土文化致敬，完成全球化科技品牌与在地性美学的巧妙对话。体验层面，活动以「眼见为实」为信任机制，在真实阳光下展示屏幕画作依然清晰通透的视觉效果，将技术参数转化为可感知的街头实验；锤娜丽莎担任「名画出逃主理人」发起名画COS挑战，博主周一芳出任「一日店长」，以明星互动与社交裂变激活年轻流量。

作为中国老牌家电巨头，创维此次从早期「让画更像画」的美术馆式静态发布，进化至「走出客厅、走上街头」的动态交互，不仅是物理空间的位移，更是品牌心态的出走——从高高在上的产品宣讲转向与城市脉搏同频的轻松派对。这标志着科技品牌营销从功能诉求向生活方式渗透、从展厅逻辑向公共文化景观进阶的关键转型，证明了硬核科技亦能成为城市青年文化的有机组成部分。

The Skyworth "Runaway Wallpaper TV" street tour landed in Chengdu in 2026, reconstructing the experiential boundaries of tech products through a convention-breaking "scene escape." Rather than confining televisions to simulated living rooms, the activation exposed wallpaper TVs to real outdoor sunlight and pedestrian traffic, using "maintaining the wallpaper role under daylight" as its core proposition to challenge the product's hardcore "zero reflection" performance to its limits.

Examining spatial narrative and formal language, the on-site experience constructed an immersive street theater through three vividly colored "Dream Art Houses": the orange checkerboard house built a surreal fairy-tale space with flying horses, giant chess pieces, and checkerboard flooring; the blue dream house laid out a story-rich scene with street lamps, bathtubs, and alarm clocks, complete with a brand ambassador Leo Wu exclusive check-in spot; while the green Chinese-style panda house paid tribute to Chengdu's local culture through blue tiles, white walls, and bamboo forest pandas, completing a clever dialogue between a global tech brand and localized aesthetics. On the experience level, the event used "seeing is believing" as its trust mechanism, demonstrating how screen paintings remained clear and transparent under authentic sunlight, transforming technical specifications into a perceivable street experiment. Chui Nalisa served as "Master of the Famous Painting Escape" launching a famous painting cosplay challenge, while blogger Zhou Yifang acted as "One-Day Store Manager," activating young demographics through celebrity interaction and social viral spread.

As a veteran Chinese home appliance giant, Skyworth's evolution from early static "making paintings look like paintings" gallery-style launches to dynamic "out of the living room, onto the street" interaction represents not merely physical displacement but a brand mindset escape—from aloft product lectures to relaxed parties in sync with the city's pulse. This signals a critical transformation in tech brand marketing from functional appeals to lifestyle penetration, from exhibition hall logic to public cultural landscape, proving that hardcore technology can also become an organic component of urban youth culture.

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