美夏国际酒业2022巡展品鉴会

2022年8月

杭州、深圳、成都

项目现场

美夏国际酒业是大中华区酒饮市场的主要参与者之一，旨在共创更好的品鉴体验。美夏拥有强大的区域网，通过遍布中国大陆，中国香港与澳门的10个办事处将横跨酒店业、餐饮业与电商行业的客户整合，并打造了一座庞大的酒饮王国。

Summergate is a major player in the Greater China drinks market with a mission to create better experiences together. Through a network of 10 regional offices located across the Chinese Mainland, Hong Kong and Macau, they connect the incredible world of drinks with a range of customers in the hospitality, food service and e-commerce industries.

早在2021年，我们就为美夏举办了一场主题为大步一起顽的顽足葡萄酒中国首发发布会。我们非常荣幸能再次协助他们举办此次主题为“美酒众耀，夏友云朋”的2022中国区巡展品鉴会。这是一场三站式路演，在中国的关键城市 - 杭州、深圳和成都举行。

Off the back of having delivered Summergate’s Barefoot China Launch back in 2021, we were absolutely thrilled to once again be called upon to assist with their new China Wine Tasting Tour: Summergate Roadshow 2022 | Where Brands Shine. This was a three-stop roadshow that took place in key cities across China: Hangzhou, Shenzhen and Chengdu.

作为一系列专注于展示美夏旗下多样化的产品的巡展，我们的第一站从杭州开始，邀请了200+名嘉宾来到杭州柏悦酒店，品鉴美夏的各种美酒和饮品。

As an initiative that focused on featuring the diverse range of brands that Summergate represents, our first stop began in Hangzhou, where 200+ guests were invited to the Park Hyatt Hangzhou to experience what Summergate has to offer.

从品鉴美夏的众多酒类及饮品组合和一众品牌主题葡萄酒搭配晚宴，到为葡萄酒大师班课程，此次路演的第一站取得了巨大成功！

From tasting the intricate notes of Summergate’s wide-ranging wine, spirits and beverage portfolio and a series of formal branded wine pairing dinners, to a masterclass educating participants on the overall wine industry, the first leg of this roadshow was a great success!

除了这些难忘的经历，里维拉团队参与了电子邀请函、方向指示牌、品牌墙和创意拍照装置等方面的设计工作，以提高美夏在场馆内和整个活动期间的整体品牌知名度。

In addition to these unforgettable experiences, our team in China worked on enhancing creative brand opportunities in the foyer of the hotel, the backdrop, product design, e-invitations, directional signage, brand wall and creative photo props to raise the company’s overall brand awareness within the venue and throughout the event.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/qXL0-ABUtOlbN6BFe5qimg

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