新秀丽【做一颗行星】品牌发布会

2018年10月30日

深圳

如果说社会是一个茫茫宇宙，

那每一个我们都是这宇宙中独一无二的行星，

围绕着梦想公转的同时，也在自我的小世界里自转。

即使不被看到，也从不停止发光。

2018年10月30日，新秀丽集结每一颗想要和正在发光的行星，在深圳举办了「做一颗行星」品牌发布会。当晚，品牌代言人李易峰亲临现场与嘉宾共同见证新秀丽官方商城的正式上线。

On the 30th October 2018, guests were imaginatively teleported into the Samsonite Universe during their「2018 Brand Event」on a mountaintop resort in Shenzhen!

Together with their brand ambassador Li Yifeng, everyone witnessed the launch of Samsonite Official E-commerce Site.

APAX独具匠心的场地设计，为“行星”们开辟了一片浩瀚宇宙, 让来宾全方位感受行星精神内核。漂浮的展示台，运行的轨迹，如行星般在身边游走, 为新秀丽打造了沉浸式体验空间。

Designed by APAX, the venue became part of the interplanetary Universe, with gravity-defying display stands, running tracks, as well as other installations, allowing guests to experience the spirit of Samsonite's world.

活动现场三大充满趣味的高科技互动装置将品牌理念巧妙融入。

Three high-tech interactive zones onsite were ingeniously integrated into the brand’s thematic concept.

互动投影，将整个星际搬到活动现场，人们置身其中被“行星”包围，和“行星”一起前进。

The interactive projection brought this virtual galaxy into the show space, surrounding guests with “planets” as they too, moved with them.

延时摄影区，记录来宾空中划动的瞬间。

Time-lapse photography gave guests an opportunity to catch a momentary glimpse as “they wrote in the air”.

3D打印区域内，观众可自行定制打印属于自己的行星背包挂饰，表达自己的行星宣言。

At the 3D printing area, guests were encouraged to be inventive, customizing their own planetary backpack ornaments.

新秀丽为来宾准备了一场绚烂夺目的行星大秀，整个秀场被打造成一个巨大的星系，行星光影围绕着星轨散落四周。品牌代言人李易峰在交错的轨道秀场中闪亮登场，将这场行星秀推向高潮。

Samsonite wowed their guests with a fantastic fashion show! A multi-tiered galaxy-themed stage with an infinity cosmic catwalk that also comprised a rotating middle set provided a surreal setting for the product presentation that was cleverly devised into this out-of-this-world presentation.

The ambience within sky-rocketed into a euphoric high when Samsonite Brand Ambassador Li Yifeng finally descended upon the faithful fans as he made his stage appearance!

在未知的路上，你勇敢出发，划出自己的轨迹。这条路也许不好走，也许会迷失，但新秀丽始终是你独闯路上，坚实而温暖的伙伴。APAX邀您与新秀丽一同出发，迎接未知挑战。

Samsonite is a solid and progressive partner, encouraging people to be prepared for life’s unexpected challenges and uncertainties. APAX invites you to come with us and get ready for a journey full of adventure into the unknown-just remember to pick your bags.

-end-

图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/ORV05jh0-e76qAfNwVUTtA

部分信息来自 APAX 微信公众号内容