三丽鸥半鱼人汉顿 X 切片妞「海滨渔市之萌鲜补给站」

作者: Winniekong

代理商: TBC

#活动预告 #活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌：待定

项目行业：娱乐及文化

项目日期： 2026-07-21 10:00 2026-08-31 22:00

项目地点：上海美罗城

项目名称：三丽鸥半鱼人汉顿 X 切片妞「海滨渔市之萌鲜补给站」

海滨渔市之萌鲜补给站上海首展

2026年07月21日-2026年08月31日

上海美罗城

项目现场

2026年7月21日至8月31日，三丽鸥半鱼人汉顿与切片妞联手打造的「海滨渔市之萌鲜补给站」上海首展落地上海美罗城，是两大治愈系人气IP首次于上海同框联动的暑期标杆活动，精准面向二次元粉丝、年轻女性及亲子客群，依托海滨渔市主题场景重塑松弛清新的夏日氛围，兼具IP联动破圈与商场暑期客流激活的双重意义。

在空间造型与制作上，展览以海盐蓝与暖橘色为主视觉色调，完整复刻海边生鲜市集风貌，以巨型汉顿立体装置与渔市摊位门头为核心打卡地标，搭配多层主题相框、章鱼摊贩布景等海洋系造景。项目采用轻量化户外模块化搭建，户外广场通透开阔，适配昼夜全天候氛围感拍摄，搭配专属IP四格拍照机强化互动体验；后期同步开放B1室内海鲜超市风格快闪空间，系统化陈列新品与上海限定周边。活动周期以阶段性内容更新构建长效营销链路，全域打卡集章、社交平台抽奖、阶梯消费满赠等多元玩法贯穿展期，持续吸引客流并激励用户产出UGC内容。双IP联动的治愈萌系场景持续发酵商圈话题，依托户外美陈+室内快闪的双空间布局，实现体验、消费、传播一体化闭环，成功打造徐家汇商圈今夏标志性的三丽鸥萌系主题展览。

From July 21 to August 31, 2026, the first Shanghai exhibition “Seaside Fresh Supply Station” co-hosted by Sanrio Hangyodon and Slice Girl lands at Shanghai Metro City. As the first offline linkage of the two popular healing IPs in Shanghai, the summer-themed project targets anime fans, young women and family groups, revitalizing mall summer traffic by restoring relaxed seaside market scenes.

In terms of spatial design and production, the venue adopts salt blue and warm orange to create a fresh coastal atmosphere. With giant three-dimensional Hangyodon installation and fishery market booths as core landmarks, the lightweight modular outdoor space is decorated with ocean-themed photo groups and vendor scenes, suitable for all-day shooting under natural daylight and night lighting. Equipped with exclusive IP photo booths and a later-opened indoor seafood-market-style pop-up store displaying new products and Shanghai-limited merchandise, the project enriches multi-dimensional immersive experiences. The long-term phased operation forms a complete marketing system. Full-site stamp collection, social media lucky draws and tiered consumption benefits continuously stimulate offline participation and online UGC dissemination. Leveraging the dual-IP synergy effect and dual-space layout of outdoor art installation and indoor pop-up, the event realizes effective cross-circle communication, building a landmark Sanrio-themed cute exhibition in Xujiahui business district this summer.

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