99 趣拿节

2026年09月11日-2026年09月13日

上海 世纪汇广场

项目预告

项目传播

项目现场

2026上海99趣拿节以「未来自有趣」为核心主题，落地上海世纪汇广场LG2中庭，并联动趣拿小程序开启线上预热，是行业内探索AI科技与线下快闪融合的创新联合营销项目，为新消费品牌线下场景赋能、数字化种草提供全新模式与参考价值。

项目在空间造型与场景制作上主打未来科技风潮，打造极具未来感的沉浸式体验场域，整体布局层次清晰，落地焕梦之窗艺术装置、多组智能AI互动终端与压轴核心空间「未来之域」。依托品牌自研多模态交互引擎，场地实现无穿戴动作捕捉、实时数字分身生成、裸眼3D体感对战等前沿交互效果，配套AI走秀、AI大头贴、体感冲浪、AI闻香等六大趣味玩法，构建五感一体的沉浸式科技体验。

展区集结喜茶、恒顺、Kiri等优质新消费品牌集中入驻，丰富场景商业内容与品类维度。活动期开放全场景打卡互动与抽奖福利机制，用户参与体验即可兑换专属周边礼品。本次活动以新潮科技场景打造高热度社交打卡据点，借助沉浸式AI互动完成多品牌新品试用与场景化种草，通过线上小程序预热蓄水、线下实景体验转化的双向链路，精准吸引年轻消费群体打卡传播，探索出AI赋能线下快闪、品牌联动破圈的新型营销范式。

Centered on the theme of “Future Comes with Fun”, the 2026 Shanghai 99 Fun Festival is held at the LG2 atrium of Shanghai Century Link Mall, with online pre-heating launched simultaneously on the FunTake mini-program.

As an innovative marketing project integrating AI technology and offline pop-up scenarios, it pioneers a new digital empowerment model for new consumer brand offline promotion. Adopting futuristic design and high-tech spatial styling, the venue is equipped with artistic “Dream Window” installations, multiple AI interactive terminals and the core themed space “Future Realm”. Supported by self-developed multimodal interactive engines, it realizes wearable-free motion capture, real-time digital avatar generation and naked-eye 3D somatosensory battles. Six innovative interactive experiences including AI fashion shows, AI photo stickers, somatosensory surfing and AI scent recognition create an all-round sensory experience.

A number of well-known new consumer brands such as Heytea, Hengshun and Kiri settle in the exhibition area to enrich on-site commercial presentation. During the event, users can participate in check-in interactions and lucky draws to obtain peripheral gifts. With highly attractive technological scenes, the campaign creates popular social check-in spots and completes immersive new product trial and brand seeding via AI interaction. It connects online audience accumulation with offline experiential conversion, attracts young consumer groups with cutting-edge interactive gameplay, and explores a sustainable new model for joint brand marketing empowered by AI technology.

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