Launched in the atrium of West City Intime City, the wonderful Shooting Star pop-up is a limited-time immersive themed activity based on a popular children’s animation IP, tailored to the demands of parent-child consumption during summer vacation. Open to the public for free, the project precisely targets summer family customer groups and fills the gap of indoor parent-child entertainment scenarios. In terms of space design and production, the entire venue adopts a dreamy pink tone and perfectly restores classic animation scenes. It is divided into multi-functional areas for checking in, interaction and commodity sales. Equipped with giant Moe Can air molds, realistic animation scene decorations and regular doll meet-and-greets, the space highly restores IP features and enhances immersive experience. Meanwhile, it launches limited IP peripheral products including blind boxes and plush toys, with lucky draw activities for consumers. The project delivers dual value empowerment of commercial space and animation IP. It provides high-quality indoor leisure scenes for families, consolidates the mall’s parent-child consumption positioning, and leverages IP traffic to boost passenger flow, exposure and offline consumption vitality, realizing a win-win situation for both the commercial mall and the animation IP.