#亚洲色 正当红#

植村秀「小黑方当红派对」

Shu Uemura Rouge Unlimited Lipstick Collection Launch Party

2019年07月30日

上海 老码头

来自品牌方信息：

#亚洲色 正当红##王一博 眼妆##黄皮显白才出色#

「小黑方当红派对」今夜当红引爆，炙色浪潮势不可挡！

植村秀全球艺术总监打出角康、全球首席化妆师浅野裕司等大师级人物空降派对现场，携手植村秀全球品牌大使王一博，共同启幕小黑方系列唇膏盛大上市。

灵感源于东京美学潮流的当红小黑方唇膏引爆全场，各路美妆大咖齐聚派对，#黄皮显白才出色# 更有植村秀专业彩妆师团队现场提供专业彩妆服务，众人同欢共享亚洲唇色的当红魅力！  

来自代理商信息：

The event night was held on July 30th, at the iconic Cool Docks, immersed in a halo of red lights to amplify the rouge unlimited concept. Guests and KOLs from different countries were invited to the launch party, for a night of lip artistry and creative interactions. 

7月30日活动当天，植村秀标志性红色闪耀整个老码头，和“红色无限”这一活动概念相映成章。来自各个国家的嘉宾和KOL们亲临产品发布会，一起感受现场的唇部艺术和创意活动。  

Guests could try on the full range of lipsticks and understand the shu uemura lip artistry throughout the event, with creative photo call corners to show off the different shades of rouge unlimited.  

现场嘉宾可以尝试全系口红，并通过整场活动，尤其是现场的创意照片装置更深入地了解植村秀的唇部艺术，领略不同色调的红色。  

 The digital interaction corner was also where guests could transform themselves into the star of the shu uemura rouge unlimited brand video, to be shared on their social media and also projected onto the large screen for all party-goers.

在活动现场的数字创意角，嘉宾可以化身为植村秀“小黑方当红派对”的耀眼明星，制作专属视频，分享到社交媒体或投放到活动现场的大屏幕上，让现场嘉宾一同见证你的闪耀时刻。  

The brand ambassasador Yibo Wang also made an appearance, after an impressive makeup show lead by Uchiide, shu uemura international artistic director. He and his makeup team displayed creative full makeup looks in using shu uemura products.   

Following up to the event, the KOLs from every country participated in an intimate workshop on the next day to understand the deep history of shu uemura lip artistry, and also get an up close and personal look of the makeup show.  

活动第二天，来自各个国家的KOL参加了品牌举办的研讨会，了解了植村秀唇部艺术的深厚历史，也更近距离更直观地见证了现场上妆秀。 

更多信息：

Mazarine AP was the awarded agency for the concept and execution of the global launch party of shu uemura’s new Rouge Unlimited lipstick collection.  

植村秀委任Mazarine AP 举办其位于上海的品牌活动，负责为品牌全新“小黑方”唇膏的发布会提供创意和执行。

图片及文字信息来自微信公众号“MazarineAsiaPacific”