斯凯奇D‘Lites音乐现场

2026年09月05日-2026年09月06日

上海 西岸筒仓

项目预告

项目传播

项目现场

斯凯奇「D‘LITES 音乐现场」沉浸式潮流体验活动 9 月 4 日于上海西岸筒仓启幕，9 月 5‑6 日面向公众开放，是品牌为熊猫鞋六代「舞台灵感系列」打造的新品上市项目，延续 D’LITES 熊猫鞋系列多年沉淀的复古潮流基因。项目依托西岸筒仓工业原生建筑空间，以复古音乐文化作为造型主线，划分 SAMPLE 采样区、MIX 混音区、LISTEN 试听区三大主题街区，融入黑胶、DJ 设备、霓虹灯光等视觉符号，设置个人专辑定制互动，将鞋履产品叙事和音乐场景深度结合。展期邀请时尚代言人宋妍霏登台表演，与粉丝近距离互动制造话题热度，完整呈现巴恩甜酷风的全新鞋服系列。活动面向年轻潮流群体，把复古鞋履文化转化为可参与、可打卡的沉浸式现场，借助西岸艺术地标的场景优势激发访客产出社交 UGC，跳出单纯鞋款陈列，传递自由表达自我的品牌态度，线下体验承接全渠道发售节奏，完成新品场景种草、圈层传播与产品转化的完整营销闭环。

Skechers immersive “D’LITES Music Live” trend‑experience event kicks off at West Bund Silo Shanghai on September 4 and opens to public from September 5 to 6, serving as the new‑product launch campaign for D’Lites 6.0 “Stage‑Inspired Collection” and inheriting the retro‑trend DNA of classic D’Lites panda‑shoe line. Built inside the industrial silo venue, the site takes retro‑music culture as core visual clue and is divided into three themed blocks: SAMPLE zone, MIX zone and LISTEN zone. Decorated with vinyl records, DJ gear and neon lighting, it offers personalized‑album customization and deeply integrates sneaker storytelling with musical scenarios. Brand fashion ambassador Cecilia Song performs live and interacts closely with fans to drive topic momentum, showcasing the new Barn sweet‑cool‑style footwear‑apparel collection. Targeting young trend‑driven audiences, the campaign translates retro‑sneaker culture into participatory check‑in experience. Leveraging West Bund’s artistic landmark advantage, it inspires visitor‑generated social‑media UGC. Beyond simple product display, it conveys the brand attitude of free self‑expression. Connecting offline experience with omnichannel release rhythm, it forms a complete marketing closed‑loop covering scenario‑based seeding, community communication and product conversion.

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