修丽可「用色修¹好颜值」｜快闪

2026年08月05日-2026年08月09日

上海 西岸梦中心

项目传播

项目现场

修丽可携手天猫小黑盒落地上海西岸船坞的限时快闪项目，是品牌联动头部电商平台、落地新品线下赋能、深化科学护肤品牌定位的重要实践，有着鲜明的市场传播与品牌升级意义。

项目以全新升级色修精华为核心，打造「好颜值探索」主题体验空间，在场地选址上依托西岸船坞独特的工业建筑肌理，形成自然且极具辨识度的空间基底。空间造型与视觉制作极具巧思，以品牌标志性翠绿色为主视觉色调，搭配巨型色修精华瓶、水幕可视化实验装置，将抽象的成分修护原理具象化，直观展现产品核心功效。现场规划肌肤检测、成分科普、产品试用、互动打卡多元功能区，构建沉浸式科学护肤体验。

本次短期活动周期是新品营销传播的关键载体，线下专业体验、互动任务与小样福利机制，有效调动用户参与积极性，依托西岸滨江优质场景流量，精准强化品牌专业护肤调性。同时线下打卡体验持续催生社交UGC内容，联动天猫小黑盒线上首发资源，打通线下体验种草、线上流量扩散的完整链路，高效完成新品曝光与用户心智渗透。

Skinceuticals partners with Tmall Black Box to launch a limited-time pop-up at Shanghai West Bund Dock, themed "Beauty Exploration" for the upgraded Color Repair Essence.

As a key offline marketing initiative for new product promotion, the project combines the original industrial texture of the waterfront dock with the brand’s iconic emerald green. With giant essence bottle installations and visual water curtain experimental devices, it intuitively presents the soothing and repairing efficacy of core ingredients. The space integrates multiple functional areas including skin detection, ingredient popularization, product trial and interactive check-in to deliver professional immersive skincare experiences. The short-term event cycle acts as a core marketing communication window. User participation and check-in incentive mechanisms effectively drive on-site engagement.

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