骁龙「AI 的告白」520 玫瑰墙

2026年05月18日-2026年05月20日

上海 北外滩滨江

项目现场

骁龙「AI的告白」主题装置以万朵红玫瑰构建巨型立方体，于陆家嘴核心地带打造科技浪漫地标。通体由数万朵红玫瑰铺满的装置正面印有白色Snapdragon标识，底部镜面设计完美倒映东方明珠与上海中心天际线，形成虚实对称的幻境空间；侧面镌刻主题曲《I Will Follow You》歌词，将AI"主动追随、贴心陪伴"的算法逻辑转化为可感知的情感宣言。日夜双景设计以白天明艳暖光与夜晚柔光透射切换，延长视觉体验的时间维度与社交传播周期。

作为高通骁龙从硬核性能品牌向情感化AI体验转型的标志性实践，该项目选址上海最具辨识度的城市封面，以玫瑰这一经典浪漫符号软化科技边界，将处理器算力转译为"告白"叙事，标志着科技品牌在中国市场从参数竞争迈向情感共鸣与生活方式渗透的关键一步。

The Snapdragon "AI's Confession" installation constructs a monumental cube clad in tens of thousands of red roses, establishing a tech-romance landmark in Shanghai's Lujiazui core. The rose-covered structure features a white Snapdragon logo, while its mirrored base perfectly reflects the Oriental Pearl Tower and Shanghai Tower skyline, generating a symmetrical illusion between reality and reflection. Lyrics from the theme song "I Will Follow You" engraved on the side translate AI's algorithmic logic of "active following and intimate companionship" into a tangible emotional declaration. The day-night dual-scene design shifts between vivid warm daylight and soft nocturnal glow, extending both the visual experience and social media lifecycle.

As a landmark practice in Qualcomm Snapdragon's evolution from hardcore performance branding to emotional AI experiences, this project leverages Shanghai's most recognizable urban facade, softening technological boundaries through the classic romantic rose symbol and converting processing power into a "confession" narrative—signaling a critical shift for tech brands in China from specification competition toward emotional resonance and lifestyle penetration.

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