淘宝造物节2021

就这么开场了

项目传播

项目现场 - 舞台空间

项目现场 - 展区空间

项目现场 - 演出空间

游行与舞台演出

项目现场 - 冰肌玉泉

第二天的现场

第三天的现场

#淘宝造物节#2021 青年代表INTO1-林墨 INTO1-张嘉元的现场图片 

第四天的现场

开城第四天，奇幻古城迎来重磅嘉宾：淘宝品牌大使周冬雨 ！

冬雨不仅参观了城内最top的宝藏好物，还登上舞台与大家分享淘宝造物节逛展心得。

第六天的现场

2021年07月22日

第八天的现场

2021年07月24日

本届#淘宝造物节#最多人打卡拍照的地方，是由#淘宝造物节#2021 和@保利当代艺术官方微博 联合策划，并委托【艺术家】田晓磊82 老师创作的造物神形象。这件雕塑塑造的是造物之城的守护神，坐落在城市中心。前面的双手托起创造力结晶，持续悉心守护着人类从古至今的创造力灵感，后面两只手臂展开，象征着造物之城对所有人的欢迎。感谢SOMEI烧麦晟 和AlibabaDesign 共同打磨造物神形象，感谢訾荃涞 导演的超燃终局表演大秀，让舞台更具感染力！

淘宝造物节SKY小哥哥们新鲜大图奉上！

快来看看三位2021创造力解谜官@SKY-李希侃 @SKY-左林杰 @SKY-郭震 用#万人寻宝神器淘宝拍照#解锁宝藏。

肆环展台

海外传播

Alibaba’s Taobao Maker Festival Turns into Massive Treasure Hunt For Hot New Consumer Trends in China

By Christine Chou | Published on Jul 16, 2021 

F&B brand Bao Ji Du Jiao Shou's low-fat konjac burger contains only 4.18kcal

Alibaba Group’s annual celebration of young entrepreneurs, Taobao Maker Festival, is showcasing emerging trends in China’s effervescent consumer market, from treadmills for pets to snackable health foods, including a transparent burger.

The festival is back in full force this weekend after the traditionally in-person event went partially online last year amid the coronavirus pandemic. Consumers will be able to try out hundreds of innovative products and meet the creative minds behind their favorite stores in person.

In its sixth year, the festival will take place in Shanghai from July 17-25 and showcase over 100 merchants from Alibaba’s Taobao digital marketplace.

Taobao Maker Festival is about championing creativity and entrepreneurship, and it also offers a “window into the young people of China, their passions and what the future may hold,” said Chris Tung, Alibaba’s chief marketing officer. 

“What it is today for young people is what it will be tomorrow for commerce,” said Tung.

Since its debut in 2016, Taobao Maker Festival has shone a spotlight on the platform’s young creators through this offline bazaar. But the festival’s treasure-hunting experience is taking on a literal meaning this year. Tung said they’ve “gamified” the event, transforming it into a large-scale scavenger hunt.

Inspired by “escape rooms,” a recent craze in China where players team up to solve puzzles and complete tasks to get out of an enclosed space, the event will invite 5,000 players, divided into two teams, to hunt for “lost treasure” as they walk around the 30,000-square-meter venue – about the size of 60 basketball courts. 

Through this new immersive format, buyers will become players and participants instead of just visitors.

Nutritional Coffee to High-Tech Glamping

Many of this year’s exhibiting merchants are emerging powerhouses in their niche categories. Hanfu maker Meiji, for example, will feature its latest hanfu design, a form of traditional attire worn by China’s Han ethnic majority. The “Matchbox Hanfu” weighs just 24-61 grams and can be folded to fit inside a tiny matchbox, making it easier for the country’s over 3.56 million hanfu enthusiasts to carry with them while traveling.

Other featured products also illustrate rising trends in China, such as tents with projectors, treadmills for pets and snackable health foods, including everything from nutritional coffee made with Chinese medicine and broccoli-based ice cream to low-fat konjac plant burgers that can be kept at room temperature.

Fitness equipment brand Yesoul came up with the idea for its pet treadmill during lockdown when many people were confined to their homes with their pets. 

“If pets don’t get the exercise they need, they tear the house apart,” said Yesoul founder Mark Luo. “Through participating in Taobao Maker Festival, we want to showcase some of our coolest, most novel products to consumers and let them experience them.”

Another pet brand Purlab also created a laptop-shaped scratching pad that had been inspired by the way that cats loved to climb onto their owners’ laptop keyboards, so “Catbook” was born. 

Tent-maker The Free Spirits featured its newest glamping tent, which can hold up to 20 people and project movies onto its walls. Wang Hu, the company’s head of China sales, said the pandemic had accelerated the glamorous camping trend.

“People used to have the impression that camping involved a lot of hard work and staying in rough environments,” Wang said. “Today, more and more people know that tents can be spacious, comfortable and a nice place to host barbecues – even play movies.”

During Alibaba’s 6.18 shopping festival, sales of “glamping” products jumped by over 130% percent, with consumers purchasing everything from vintage camping lights, portable coffee makers to barbeque gear and outdoor clothing.

Tung said these merchants were selected from a fast-growing pool of innovative merchants and specialty stores on the platform. The average age of participating merchants is 30 years old, with the youngest just 21 years old.

“What sets Taobao Maker Festival apart from all other shopping festivals is that it isn’t about promotions or sales, but to provide a platform for young makers and creative merchants,” said Tung. 

-end-

图片来自网络及品牌公开信息，出处见品牌