全新 Macan 台湾上市庆典

2019年05月09日

台北 南港展览馆

项目信息

5月9日，保时捷万众瞩目的年度重磅SUV休旅新作全新Macan于台北南港展览馆2馆呈现了盛大的媒体发布仪式。近200名媒体嘉宾与400名VIP嘉宾们出席了此场活动，并亲身领略了全新Macan与生俱来的澎湃激情。

May 9th, the new Porsche Macan, one of most-anticipated SUVs of the year, was unveiled at the Taipei Nangang Exhibition Center, Hall 2. Nearly 200 media and 400 VIP guests attended the press launch events and experienced the thrilling excitement of the new Macan.

发布会正式开始前，发布会现场设置了多个体验区供嘉宾们开启他们的探索之旅， 包括劲速冲浪, 极限攀岩和迅捷跑酷。嘉宾们均跃跃欲试起来，参与其中，沉浸在极限运动所带来的无限欢乐之中，让他们暂时抛却枷锁，一起远离都市喧嚣。这也是Macan诞生的初衷——为了城市中每一颗跃动不安、志在千里的心灵。

Prior to the official launch, guests had the opportunity to choose their thrilling path in custom-created experiential activities, including Wind Surfing, Rock Climbing and Parkouring. The guests were eager to have a try, immersed in the hair-raising joy brought by extreme sports, letting them temporarily escape from the hustle and bustle of the city. That's also the spirit of the Macan, for those who have a restless but determined soul centered in the urban life.

嘉宾们还能在体验区戴上VR设备及模拟装置，追溯保时捷跑车基因起源。保时捷秉承探险和运动的品牌精神也一直贯穿于其整个SUV车系家族。

Guests could also get engulfed in an immersive VR experience tracing back to the origins of Porsche’s sportscar genes. Porsche’s brand spirit entailing a sense of adventure and sports are carried forward in its SUV line of cars.

台湾保时捷总裁傅孟哲先生首先致欢迎辞，欢迎各位来宾莅临参加本次活动。他提到，如同其传播主题“驭望，操之在我！”，全新Macan将为车主带来最纯粹的驾驭体验。

Mr. Mathias Busse, the CEO of Porsche Taiwan, initiated the event and said, “Just like its communication theme ‘Choose Thrilling’, Macan is for the customers to experience the pure driving thrill.”

傅孟哲先生致辞完毕，“极限震撼”表演秀以一场精彩绝伦的高空杂技艺术表演拉开本次发布会的序幕。身手敏捷的专业舞者现身主舞台，利用肢体语言展示动态之美，另一名舞者也相继登场，两名舞者随着一个巨型立方体向上升起。整场表演充满探险、勇气和胜券在握的笃定，令现场的每个人为之共鸣呐喊又心潮澎湃。

Following the opening, came a ‘Thrilling Show’, an acrobatic performance including an aerial sequence. The ground performance in which the dancer showcased elements of force and beauty paired with agility and precision. Then, the dancers were pulled up into the air alongside the cube to perform. The show was full of adventure, bravery and control, aiming to deliver a thrilling feeling throughout.

伴随着全新Macan展车从屏幕后方缓缓驶上舞台，台湾保时捷销售处长Grace Chung女士为在场的嘉宾们介绍了全新Macan的主要性能与设计亮点。

As the new Macan drove onto the stage, Grace Chung, Sales Director of Porsche Taiwan, introduced the main car features and design highlights of the vehicle to the guests.

新车揭幕仪式在动感的街舞表演中拉开帷幕，衬托着多屏背景幕不断变换的运动场景画面，舞者演绎着跑酷、卡波耶拉舞甚至划艇，传达着全新Macan所代表的追求极致、爱旅游、爱冒险、爱运动的崭新生活方式以及不随波逐流的态度, 车系本身兼具实用性与无可比拟的运动性能。

The following ‘Unveiling Show’ demonstrated the choices and adventure the new Macan brings to the lifestyle of its drivers. With changing sceneries displayed on the multi-screen mediarchitecture, the dancers performed parkouring, capoeira and even single scull to signify elements of the new Macan as agility, force, thrill and driving pleasure as well as a combination of utility and impeccable sportiness.

终于，五辆不同颜色的全新Macan在极具感染力的音乐和灯光秀的映衬下驶入舞台中央，让在场的嘉宾感受全新保时捷Macan释放的激情澎湃。

Finally, five new Macans made their appearance in a storm of a lighting and laser show, which perfectly showcased the energy of the all-new Macan.

令人惊喜的是，本场发布会有一个别开生面的颁奖典礼。Macan Configuration是一款保时捷设计的线上互动竞赛游戏，参与者可以在线上设计心目中Macan的外观及内饰。知名流行歌手周兴哲先生作为特邀嘉宾，与台湾保时捷总裁傅孟哲先生一同为获奖者颁奖，周兴哲表示他是保时捷的忠实粉丝。

To the surprise of the attendees, the press launch also included a special award ceremony. ‘Macan Configuration’, designed by Porsche, was an online competition in which participants could design the appearance and interior decoration of a Macan according to their taste. Renowned pop singer Mr. Eric Chou presented the award to the winner as a special guest, along with Mr. Busse. Mr. Chou claimed that he was a loyal fan of Porsche.

在随后5月10日和5月11日这两天的消费者体验日，品牌方额外在发布会上增设了最潮的健身运动场，体验综合格斗课程、时尚飞轮以及试驾体验，让参与者们与全新Macan及专业健身教练一同感受Macan的极致魅力。

During the following two days on May 10th and May 11th, the experience was open to the public, with additional fashionable fitness areas such as boxing and flywheel training instructed by professional fitness coaches and a possibility to test-drive the new Macan.

SMS GROUP全程策划并运营了为期三天的保时捷新款Macan发布会活动，第二天和第三天的公众日累计吸引了近2,000位嘉宾。以沉浸式极限健身运动体验秀，以突出全新Macan的运动基因、卓越性能与动态灵活性，完美诠释其“驭望，操之在我!”的传播主题及其所带来振奋人心的驾车乐趣。

Teaming up with Porsche, SMS GROUP proudly planned and operated the 3-day press and public launch events, attracting nearly 2,000 guests. Experiential parts focused on extreme sports and fitness as well as an immersive show concept demonstrated the excellent performance, sportiness and flexibility of the new Macan and perfectly interpreted the driving excitement expressed by its communication theme "CHOOSE THRILLING".

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图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/nIalia5dxjrAeIb7nMjRpA