保时捷全新 Macan 台湾上市庆典
项目品牌： PORSCHE 保时捷
项目地点： 台北 南港展览馆
项目名称： 保时捷全新 Macan 台湾上市庆典
全新 Macan 台湾上市庆典
May 9th, the new Porsche Macan, one of most-anticipated SUVs of the year, was unveiled at the Taipei Nangang Exhibition Center, Hall 2. Nearly 200 media and 400 VIP guests attended the press launch events and experienced the thrilling excitement of the new Macan.
发布会正式开始前，发布会现场设置了多个体验区供嘉宾们开启他们的探索之旅， 包括劲速冲浪, 极限攀岩和迅捷跑酷。嘉宾们均跃跃欲试起来，参与其中，沉浸在极限运动所带来的无限欢乐之中，让他们暂时抛却枷锁，一起远离都市喧嚣。这也是Macan诞生的初衷——为了城市中每一颗跃动不安、志在千里的心灵。
Prior to the official launch, guests had the opportunity to choose their thrilling path in custom-created experiential activities, including Wind Surfing, Rock Climbing and Parkouring. The guests were eager to have a try, immersed in the hair-raising joy brought by extreme sports, letting them temporarily escape from the hustle and bustle of the city. That's also the spirit of the Macan, for those who have a restless but determined soul centered in the urban life.
Guests could also get engulfed in an immersive VR experience tracing back to the origins of Porsche’s sportscar genes. Porsche’s brand spirit entailing a sense of adventure and sports are carried forward in its SUV line of cars.
Mr. Mathias Busse, the CEO of Porsche Taiwan, initiated the event and said, “Just like its communication theme ‘Choose Thrilling’, Macan is for the customers to experience the pure driving thrill.”
Following the opening, came a ‘Thrilling Show’, an acrobatic performance including an aerial sequence. The ground performance in which the dancer showcased elements of force and beauty paired with agility and precision. Then, the dancers were pulled up into the air alongside the cube to perform. The show was full of adventure, bravery and control, aiming to deliver a thrilling feeling throughout.
As the new Macan drove onto the stage, Grace Chung, Sales Director of Porsche Taiwan, introduced the main car features and design highlights of the vehicle to the guests.
The following ‘Unveiling Show’ demonstrated the choices and adventure the new Macan brings to the lifestyle of its drivers. With changing sceneries displayed on the multi-screen mediarchitecture, the dancers performed parkouring, capoeira and even single scull to signify elements of the new Macan as agility, force, thrill and driving pleasure as well as a combination of utility and impeccable sportiness.
Finally, five new Macans made their appearance in a storm of a lighting and laser show, which perfectly showcased the energy of the all-new Macan.
To the surprise of the attendees, the press launch also included a special award ceremony. ‘Macan Configuration’, designed by Porsche, was an online competition in which participants could design the appearance and interior decoration of a Macan according to their taste. Renowned pop singer Mr. Eric Chou presented the award to the winner as a special guest, along with Mr. Busse. Mr. Chou claimed that he was a loyal fan of Porsche.
During the following two days on May 10th and May 11th, the experience was open to the public, with additional fashionable fitness areas such as boxing and flywheel training instructed by professional fitness coaches and a possibility to test-drive the new Macan.
Teaming up with Porsche, SMS GROUP proudly planned and operated the 3-day press and public launch events, attracting nearly 2,000 guests. Experiential parts focused on extreme sports and fitness as well as an immersive show concept demonstrated the excellent performance, sportiness and flexibility of the new Macan and perfectly interpreted the driving excitement expressed by its communication theme "CHOOSE THRILLING".