HAUS NOWHERE 釜山快闪店

2026年04月

釜山

2026年，Tamburins于首尔HAUS NOWHERE DOSAN呈现「HAIR COLLECTION」限时快闪展览，携手巴西先锋雕塑家Monica Piloni打造神秘美学空间，标志着美妆零售从"产品陈列"向"艺术场域"的跨界突破。Monica Piloni作为以DOLL系列闻名的当代艺术家，长期致力于通过解构与重组人体形态——特别是头发符号的运用——探讨身份、性别与感知的流动性，其作品常以"美与怪诞的临界点"引发观者的情感共振。

此次合作中，Piloni标志性的DOLL系列雕塑被植入Tamburins的香氛语境，通过发丝缠绕、身体解构的造型语言，构建出"暂时悬置熟悉秩序"的沉浸式场域。

空间设计以神秘主义为基调，将护发产品与雕塑艺术并置，使功能性消费升华为关于"身体、感官与不完美"的超现实探索。制作层面，项目突破传统美妆快闪的网红逻辑，以先锋艺术姿态切入，通过发丝与形态的纠缠叙事，邀请受众在"熟悉与不安"的张力中重新审视美的定义。

此次联名不仅强化了Tamburins作为"艺术驱动型香氛品牌"的差异化定位，更为美妆行业提供了"将日常护理仪式转化为当代艺术体验"的范式样本，体现了Z世代消费者对"情感价值"与"文化深度"的双重渴求。

In 2026, Tamburins unveiled the "HAIR COLLECTION" pop-up at HAUS NOWHERE DOSAN in Seoul, collaborating with Brazilian avant-garde sculptor Monica Piloni to craft a mysterious aesthetic realm, marking a crossover breakthrough in beauty retail from "product display" to "artistic field." Renowned for her DOLL series, Piloni has long explored identity, gender, and perceptual fluidity through deconstructed and reassembled human forms—particularly employing hair as a symbolic medium—consistently triggering emotional resonance at the "threshold between beauty and grotesque".

In this partnership, Piloni's signature DOLL sculptures merge with Tamburins' fragrance narrative, constructing an immersive environment that "momentarily suspends familiar order" through hair entanglement and bodily deconstruction.

The spatial design anchors on mysticism, juxtaposing haircare products with sculptural art to elevate functional consumption into a surreal exploration of "body, senses, and imperfection." Execution-wise, the project transcends conventional beauty pop-up influencer logic, adopting an avant-garde artistic stance that invites audiences to re-examine definitions of beauty within the tension of "familiarity and unease."

This collaboration not only reinforces Tamburins' differentiated positioning as an "art-driven fragrance house" but also provides the beauty industry with a paradigm for "transforming daily care rituals into contemporary art experiences," reflecting Gen Z consumers' dual appetite for "emotional value" and "cultural depth."

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