TAMBURINS「SUNSHINE」限时空间

2026年08月14日-2026年09月06日

上海 HAUS NOWHERE

项目现场

TAMBURINS城市大型艺术香氛快闪以「The Future Returned 未来归航」为核心叙事，是品牌融合先锋艺术与嗅觉美学的创新性线下落地项目。

项目在空间设计与制作上极具辨识度，整体采用高饱和正红绒面地坪奠定高级热烈的视觉基调，以13米仿生机械巨型腊肠犬SUNSHINE为核心地标，通过动态机械结构实现躯体呼吸起伏、鼻尖微动等特效，打造虚实交融的沉浸式艺术场景。整体空间科学划分为梦境香氛长廊、一对一沉浸式品香区、AI互动影像厅与全线产品陈列区四大功能板块，全方位展示SUNSHINE阳光香水、PUPPY爱犬香作两大全新核心香型及品牌全系香氛单品，并配备专业调香师提供专属品鉴服务，深化用户嗅觉体验。活动期间，品牌打造AI影像互动、全域打卡兑礼、消费解锁限定周边等多元玩法，多处专属取景机位适配潮流创作。

项目依托淮海路沿街橱窗的天然曝光优势，以极具话题性的巨型萌宠装置为传播抓手，精准触达艺术爱好者、香氛圈层及都市年轻群体，持续激发小红书、抖音平台UGC自发传播。本次快闪不仅落地了品牌先锋浪漫的美学理念，更高效放大新品市场声量，进一步夯实TAMBURINS高端艺术香氛的专属品牌定位。

Centered on the theme "The Future Returned", TAMBURINS launches a large-scale urban art fragrance pop-up that integrates avant-garde art with olfactory aesthetics. Adopting a highly saturated scarlet velvet floor, the space is anchored by a 13-meter bionic mechanical giant dachshund art installation SUNSHINE, which realizes dynamic breathing and subtle nose movements to form a iconic visual landmark blending dream and reality.

The venue is divided into four functional areas, including a dreamy fragrance corridor, a one-on-one fragrance tasting area, an AI interactive image hall and a full-product display area, showcasing the brand’s new core fragrances and full-range scented products with professional custom tasting services. During the event, interactive image creation, global check-in tasks and consumption welfare mechanisms enrich the visitor experience and motivate on-site participation.

Leveraging the street view exposure advantage of Huaihai Road, the highly topical giant installation triggers extensive UGC dissemination on Xiaohongshu and Douyin. Targeting art enthusiasts, fragrance lovers and urban young groups, the pop-up conveys the brand’s romantic and avant-garde olfactory aesthetics, boosts the market popularity of new fragrances, and solidifies TAMBURINS’ high-end artistic fragrance brand positioning.

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