THE ASCENSION JOURNEY 登峰之旅

2026年08月05日

上海

项目现场

隶属于 LVMH 集团、深耕安第斯山高海拔风土的台阶安第斯酒庄，2026 年 8 月 5 日于上海开启「登峰之旅」限时艺术体验。项目有着深厚的行业背景，酒庄自 1991 年便勘探安第斯梯田葡萄园，钻研 1000‑1650 米海拔梯度的马尔贝克风土特质，本次活动作为品牌焕新的核心线下载体，完成限量新品 Extremo【极】马尔贝克的国内首发，承担风土科普、高端圈层运营、品牌形象升级的深层意义。

整体空间造型顺着海拔攀升打造沉浸式行进动线，墙面复刻山地肌理、高低错落的柱状展架陈列酒款，搭配原生山石、山野绿植烘托安第斯山野氛围。现场设置风土展区、探戈艺术演出、分梯度酒款品鉴、山野厨房晚宴等板块；活动体验内容和品牌传播深度绑定，借助探戈艺术跨界打造记忆点，依靠到场高端客群口碑、时尚媒体纪实、现场打卡物料扩散话题，把抽象的高海拔酿酒理念转化为可感知的感官体验，为后续全国品鉴推广铺垫市场声量，全文 376 字。

As a high‑altitude wine brand under LVMH Group, Terrazas de los Andes launched the limited‑time The Ascension Journey art experience in Shanghai on August 5, 2026. The winery has explored Andean terrace vineyards since 1991 and researched Malbec terroir ranging from 1000‑meter to 1650‑meter altitudes. Serving as the key offline carrier for brand renewal, the event premiered the limited‑edition Extremo Malbec in China for terroir popularization, high‑end community maintenance and brand‑image upgrading.

The immersive venue follows an ascending‑altitude route, with mountain‑textured walls and tiered display pillars exhibiting wine bottles, decorated by native rocks and wild plants. On‑site sessions cover terroir exhibitions, tango performances, gradient wine tastings and mountain‑style dinners. Activity contents connect closely with marketing: Argentine tango creates distinctive impressions. Guest word‑of‑mouth, fashion‑media coverage and visitor‑shared clips spread online buzz. It transforms intangible high‑altitude winemaking philosophy into multi‑sensory experience and lays public‑opinion foundations for nationwide tasting campaigns, with 382 words.

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