The All-New Maybelline BB Cushion Launch

全新美宝莲巨遮轻垫BB上市发布会

2015年09月10日

北京

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9月10日，美宝莲在北京的W酒店发布了新产品—全新的超级BB气垫粉底霜。超级BB气垫粉底霜专为每天于城市穿梭忙碌的你设计，保证你在任何情况和场所都能展现出完美面容。

Maybelline New York has unveiled a new star in town. The all-new Super BB Cushion was launched on September 10 in the Beijing W Hotel. Designed to accompany you in every adventure the city might bring, the Super BB Cushion ensures a radiant and flawless look for any occasion.

在本次盛大的产品发布会上，每位贵宾都感受了一次乘坐纽约地铁的体验，那也是纽约的标志性风景线，地铁的终点站就是美宝莲大道站。

For the launch of this great product, we welcomed our guests to take the iconic New York City Subway and make a stop at the Maybelline New York Square Station.

穿过繁华而又时尚的城市活动，贵宾们最终到达了美宝莲纽约剧院，与吴亦凡一同共享欢乐盛典！

Bustling with trendy urban activities, our guests eventually made their way to the MBNY Theatre, where they were enraptured in a fabulous celebration together with Wu Yi Fan.

通过各种精彩而又让人眼花缭乱的活动体验，贵宾们都沉浸在活力与魅力并存的气氛之中，感受到超级BB气垫粉底霜带来的城市生活风尚。

Through multi sensory experiences, activities, décor and sounds, our guests were fully immersed in a vibrant and glamorous atmosphere, conveying Super BB Cushion’s urban lifestyle.

整个活动由两大部分组成。第一部分是新闻发布会，欧莱雅中国的副总经理兼消费产品部总经理Stephane Rinderknech，协同欧莱雅中国研发中心彩妆实验室总监Amanda Chen一道为大家介绍了全新款超级BB气垫粉底霜，而且还为大家介绍了最新的品牌代言人——吴亦凡！

The Event consisted of two parts. First a press conference, where Stephane Rinderknech L’Oreal China Vice President and General Manager of Consumer Products Division, along with Amanda Chen L’Oreal China Cosmetics Laboratory Director, introduced the new Super BB Cushion, as well as unveiling the new celebrity endorser Wu Yi Fan!

新闻发布会后是我们为贵宾们精心准备的粉丝见面会。会上我们简单对产品进行了介绍，然后贵宾们近距离地体会到了吴亦凡的天赋和魅力，度过了一段美好的时光。

The event continued with a special Fan Show where guests arrived after the press conference and enjoyed a spectacle made especially for them. With a simple product introduction and a full display of Wu Yi Fan’s skills and charm, we guaranteed our guests an outstanding time.

整个发布会共有120个不同的传媒渠道参加，还有180名粉丝以及超级明星吴亦凡的加入，最终配上精美而又充满活力的活动策划，本次发布会取得了巨大的成功！

Consisting of 120 media channels, 180 fans, celebrity endorser Wu Yi Fan, and a dynamic and highly creative design, the launch was a great success!

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/wrNMyGs7QVOMpSrwylEB5A