2016台北轩尼诗炫音之乐

2016年10月10日

台北 淡水渔人码头

项目预热-微博

2016见证了我们与轩尼诗的诸多精彩合作，自2015年首度携手，完美打造第一届轩尼诗炫音之乐音乐会，自此，我们之间便结下了不解之缘。从媒体发布会、品牌品鉴、酒庄之旅到产品发布会及音乐会，我们为轩尼诗呈献了众多创意非凡的精彩策划，提供了各式突破想象的卓越服务。

2016 has been an eventful year with Hennessy. Since our first Hennessy Artistry concert in 2015, we have continued our cooperation with the brand, proposing even more creative, out of the box concepts for a variety of event formats that range from press conferences, inductions, guest journeys, product launches and concerts.

项目现场

10月10日，我们携手轩尼诗台湾以及台湾当地公关公司B’In首次合作，共同打造了万众期待的2016台北轩尼诗炫音之乐。不同于以往的全案服务，我们主要担任本次项目的创意大脑。

On October 10, we worked for the very first time with Hennessy Taiwan and the local event agency B’In for the much-anticipated 2016 Hennessy Artistry Taipei. Differing from our usual, full service scope of work, our role in this project was solely creative.

受到当今台湾青年一代敢于挑战传统、突破常规、追求言论自由与自我精神的启发，我们专为这些勇敢无畏、渴望极致自我表达的都市青年，打造了这场以“海盗电台”为主题的轩尼诗炫音之乐音乐会。

Inspired by the modern Taiwanese youth who challenge tradition and convention, who seek freedom of speech and individuality, we proposed a ‘Pirate Radio Station’ themed Hennessy Artistry concert for the urban, bold and brave youth that yearn for the ultimate form of self-expression!

如何将“海盗电台”与充满趣味的现实生活糅合融汇？从音乐会的邀请与开场秀的炫酷视听内容便可窥探一二。凡是受邀嘉宾，均会收到一封带有序列号与二维码信息的神秘电子邀请函，唯有扫描二维码并输入序列号，方可登录轩尼诗炫音之乐的秘密无线电频道，伴随着呲呲的电台调频音效，一个神秘之声从天而降，宣布音乐会的详细信息。

How did we incorporate the ‘pirate radio station’ with a realistic yet fun twist? By creating original audiovisual content for the invitation and show opening. Invitees received a mysterious E-Invitation with a serial number and a QR code. Upon scanning and input of the number, they entered Hennessy Artistry’s secret radio channel as a glitch video teaser and anonymous speaker announced the event information. A similar glitch video was also designed for the opening of the main show.

同样，主秀的开场视频也沿用了这一设计风格。

整场音乐会贯穿融合了无数创意元素，包括互动点唱机游戏、突如其来的灭灯心跳时刻与震撼的光影秀。这些精彩时刻，将音乐会的气氛推至高潮，伴随着激动人心的节奏，音乐匠人Oliver Heldens, Tinashe, Matzka, 徐佳莹与黄丽玲惊喜登场，燃爆全场。尽管当日台风侵袭，但观众的热情依旧势不可挡。

We also incorporated creative elements here and there throughout the span of the event including: juke box interactivities, stunts like sudden black out moments and light trail portrayals. These stunts added to the climax and surprise factor of the concert, where first-class artists such as Oliver Heldens, Tinashe, Matzka, Lala Hsu and A-Lin aced the show and moved audiences regardless of the harsh typhoon that was hitting Taipei!

这次活动仅仅是我们与轩尼诗未来众多区域性合作项目中的一个，继续关注我们，将有更多精彩为你呈现！

This is only one of the many regional projects we will be holding with Hennessy in the near future. Stay tuned and follow us for more!

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/MrhTwFpTjw_q1JU-fWZIxw