苏格登“月圆如愿·丰乐满盈”团圆之宴

2023年08月30日-2023年08月31日

厦门

跨越山海，邀月入席。8月30日-31日，苏格登于年度最大的超级月亮之下，设宴于筑圆为家的闽南土楼中，将蕴含深厚相聚情意的中秋习俗与同样饱满的威士忌丰味体验相融，在天地人和、团圆相守的人文景观中共创一席丰盈月宴。取本地客家圩市的仪式感，五重风土习俗重现了团圆丰味的昔时记忆，四果汤、茶百戏、月桂许愿等昔时风俗将相聚韵味圆满铺陈。

The Mid-Autumn Festival is an important holiday in Chinese culture where families come together to celebrate the harvest, express gratitude, and enjoy family reunions. This year, The Singleton wanted to find a way to be part of the celebrations in a respectful manner and they did so by creating a campaign called "Reunite with True Richness" to mark the occasion.

当圆月凌空，总计400架巨型无人机相聚成型，苏格登将“月圆如愿”的中秋祝愿书写在客家土楼的圆形上空，与当晚的超级圆月凌空同框。置身其中，当月下丰聚时刻遇到苏格登丰繁臻酿，一场别具一番丰味的团圆之宴就此点亮。

Between August 30th and 31st, under the night of brightest supermoon of the year, The Singleton hosted a grand dinner party in a Tulou. Tulou’s are a distinctive architecture of Fujian province, they are unique, circular earth buildings traditionally used by the Hakka minority and carry significant cultural history across China. Whiskey experiences were combined with a local Hakka-inspired bazaar, featuring customs such as the Four Fruit Soup, tea art ceremonies and hanging notes on a bay laurel wishing tree. As day turned to night, over 400 drones lit up the night sky, sending Mid-Autumn wishes to all the guests.

每一次相逢月下都是重拾丰盈的时刻。延续“月圆如愿·丰乐满盈”的主题，苏格登在8月末至9月中深入广东四城，带领消费者重温特制团圆习俗，感受威士忌品饮的丰繁乐趣。

Following the grand campaign launch in Fujian, The Singleton launched collaborative pop-up events across four key cities to further strengthen its connection with target consumers, and placed large outdoor advertising screens and pre-movie advertisements across China.

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原文链接为：https://mp.weixin.qq.com/s/XiGYtitXFuNWmy7f39NXvw

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