self-portrait「自画像派对」

2026年05月22日

上海 外滩 老市府

项目预告

项目传播

项目现场

self-portrait 2026年度时尚派对于上海外滩历史红楼举行，这是品牌第四年在中国举办此类盛典。从空间叙事与造型语言审视，项目选址百年红砖历史建筑，以暖光勾勒外墙，内部铺陈红丝绒、镜面与水晶灯，构建复古华丽的剧场式场域；巨型品牌Logo墙、蕾丝艺术装置与"自画像"主题摄影区形成高辨识度打卡矩阵，定制红调鸡尾酒与蕾丝甜品将品牌美学延伸至五感体验。

2026早秋系列于此全球首秀，刘诗诗、姚晨等群星助阵，创始人Han Chong亲临阐释"女性不是标签，是无数种可能"的设计理念。作为2013年创立于英国的轻奢女装品牌，self-portrait以标志性蕾丝与浪漫剪裁持续对话中国消费市场。此次派对同步开启天猫超级时装发布，标志着品牌从传统秀场向沉浸式社交事件与即时电商转化的深度进阶，以外滩历史肌理承载当代女性主义表达，完成东西方美学与商业逻辑的双重融合。

The self-portrait 2026 Annual Fashion Gala took place at Shanghai's historic Red Building on the Bund, marking the brand's fourth consecutive year of hosting this signature event in China. Examining spatial narrative and material language, the activation occupied a century-old red-brick heritage structure, its facade illuminated by warm lighting while interiors draped in red velvet, mirrors, and crystal chandeliers constructed a retro-glamorous theatrical field. Monumental brand logo walls, lace art installations, and "self-portrait" themed photo zones formed a highly recognizable check-in matrix, while bespoke crimson cocktails and lace-inspired desserts extended brand aesthetics into sensory experience.

The 2026 Pre-Fall collection made its global debut here, supported by ambassadors including Liu Shishi and Yao Chen, with founder Han Chong personally articulating the philosophy that "women are not labels, but infinite possibilities." Founded in London in 2013, self-portrait has consistently engaged Chinese consumers through signature lace and romantic tailoring. This gala's concurrent launch of Tmall Super Fashion Release signals the brand's evolution from traditional runway presentations toward immersive social events with instant e-commerce conversion, using the Bund's historical texture to carry contemporary feminist expression and complete a dual fusion of Eastern-Western aesthetics and commercial logic.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识