Tory Burch “Destination Anywhere随心所行” 体验展

项目品牌: 待定

项目行业: 服装及鞋履

项目日期: 2019-03-07 10:00 2019-03-17 22:00

项目地点: 上海 嘉里中心

项目名称: Tory Burch “Destination Anywhere随心所行” 体验展


Tory Burch “Destination Anywhere随心所行” 体验展

2019年03月07日-2019年03月17日

上海 嘉里中心

Tory Burch is celebrating the launch of its Spring/Summer 2019 collection with a unique interactive experience at Kerry Centre in Shanghai on March 7 through March 17.



从2019春夏系列的印花中汲取灵感,体验展以旅行为主题,分为三个风格各异的主题空间,将航海、条纹和异域风情花园等印花元素贯穿其中,带来别具一格的美衣美景。

Inspired by key prints of the season — nautical, striped and something wild — the travel-themed Destination Anywhere pop-up was designed into three parts.

无边海洋 The Open Sea


第一个空间目光所及之处,蔚蓝天空与无际海洋连成一线,让宾客仿佛置身于惬意海边。通过区域内摆放的望远镜,可观賞到品牌在Antigua岛上拍摄的2019春夏系列广告大片,感受浓浓的假日风情。

The first space transports guests to the open sea, where they can take in a beachside view and watch the season’s campaign video, filmed off the coast of Antigua.

风情集市 The Exotic Market


第二个空间打造了一个极富异域情调的集市。色彩鲜明的线条交错碰撞之中,展现出另一番华丽的别样风情。通过扫描该区域内的二维码,宾客可即刻发掘品牌2019春夏系列的灵感故事。

The second space is designed as an exotic market — visitors can use their phones to scan QR codes and learn about the inspiration for 2019SS.

浪漫花园 The Romantic Garden


最后一个空间中布满了柠檬木格架,翠绿的常青藤蜿蜒其间,打造出一片浪漫的柠檬花园。花园内设有以春夏系列印花为主题的记忆卡牌游戏,宾客们可以在趣味中探索更多的品牌精神和印花故事。

The final room features ivy-covered walls and trellises dotted with lemons — a reference to the brand’s 2019SS runway show —a photo booth for guests to commemorate their visit and touch screen memory card games displaying the season’s prints.


著名演员娜扎与秦岚受邀亮相现场,与品牌亚太区总裁Michel Gonzalez先生及嘉里中心总经理解青小姐共同庆祝体验展的开幕。

Famous actresses QinLan and Nazha were invited to celebrate the opening with Mr. Michel Gonzalez, President at Tory Burch Asia Pacific, and Ms. Xie Qing, General Manager of Kerry Centre.


娜扎身穿Tory Burch 2019 春夏系列蕾丝连衣裙,尽显俏皮可人

秦岚身着Tory Burch2019春夏系列针织裹身裙叠搭同系列口袋T恤,浪漫随性

作为一个美式生活方式品牌,Tory Burch倡导个性、美丽和自信的多彩生活。

Tory Burch is an American lifestyle brand that inspires people around the world to live in full color with character, beauty and confidence.

-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/oswqvWIRdywtRhsbaK4T5Q

部分信息来自 APAX 微信公众号内容


x 1