【进博会】优衣库 LifePark 明日乐境

项目品牌: UNIQLO优衣库

项目行业: 服装及鞋履

项目日期: 2022-11-05 09:00 2022-11-10 17:00

项目地点: 上海 国家会展中心

项目名称: 【进博会】优衣库 LifePark 明日乐境


进博会2022

优衣库 1000 ㎡『LifePark 明日乐境』

2022年11月05日-2022年11月10日

上海


2022年11月5日至10日,响应进博会“新时代共享未来”,全球服饰零售知名品牌优衣库第三年参展进博,创1000㎡『LifePark 明日乐境』沉浸式公园空间,打造“科技·时尚·品质·可持续”四大展区。

From Nov. 5th to 10th, global apparel retailer UNIQLO attended the 2022 China International Import Expo for the third time. This year, UNIQLO curated an immersive 1000-square-meter LifePark to present new ways of future living.

奥德旺倾力打造『LifePark 明日乐境』。“天人合一”的东方理念与全球可持续发展战略在此融合,呈现“天圆地方”的格局。每个展区互联互通,相映成趣,演绎LifeWear核心科技、品质匠心与生活美学,呈现着以服装的力量联结而成的美好未来全景图。

With the concept of global sustainability and the harmony between humans and nature, Auditoire designed LifePark – a place for all, outfitted with installations that convey the core technology, high quality, and aesthetic of LifeWear.

THE TECHNOLOGY ZONE

科技区

在这个区域,LifeWear科技、设计、面料工艺与可持续商品创新得到了充分展示。奥德旺为不同创新面料工艺“量身定制”了展示场景,设置了多重互动小游戏,并配以趣味横生的图文说明,为参观者打造了一场沉浸式体验。

In the technology zone, Auditoire tailored exhibiting scenes and designed multiple interactions, coupled with interesting illustrations and descriptions, to show the innovative materials, fabrication methods, and advanced technology of LifeWear.




THE FASHION ZONE

时尚区

优衣库重磅携手米兰奢侈品牌,推出“UNIQLO and MARNI”联名系列。现场以简洁的设计展示全新一季联名款产品的丰富色调。步入“世界潮趣沙龙UT/SWEAT”,营造集结先锋弄潮儿的艺术STUDIO场景,展示风格多样的产品,突出UT世界⽂创先锋的定位。

In the fashion zone, the fusion of UNIQLO's simplicity and MARNI's creativity invigorates everyday styling with color and energy. In different avant-garde STUDIOs, visitors get attracted by various UT/SWEAT products -- the world’s cultural and creative pioneer.



THE QUALITY ZONE

品质区

奥德旺打造美轮美奂的艺术场景,彰显优衣库不论时尚单品还是日常基本款背后蕴含的艺术与科学细节,巧妙传达“让身体放松自由呼吸、美丽由内而外”的设计理念,以别具一格的艺术效果吸引参观者入内观展。

The quality zone showcased UNIQLO Masterpiece – basic items that continue to evolve with time. Here, ingenuity, advanced technology, design concepts, and unique artistic effects have been expressed to the full.


BRANDING & SUSTAINABILITY

可持续研究中心

在此区域,吸⼈眼球的⼤型LED优衣库动态LOGO悬挂于空中来欢迎参观者,每隔⼏分钟便会切换为可持续发展模式。奥德旺设置陈列展台,展示优衣库为支持地球可持续发展⽽研发的6款新型科学技术/贡献,尽显“MADE FOR ALL”,可持续的品牌价值观。

Here, visitors are welcomed by an amazing LED UNIQLO Logo. UNIQLO‘s six latest scientific and technological contributions to support global sustainable development are on display. The “Made for All” concept of UNIQLO is fully conveyed to the consumers by Auditoire.



奥德旺荣幸携手优衣库,循善向美,共续未来,将服适人生的艺术与科学传达给更多消费者,共同体验服装带来的未来美好生活。

Auditoire is honored to cooperate with UNIQLO again to develop new ways of future living through the Art & Science of LifeWear to millions of consumers all over China.


-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/3JlQPIWHxEC5TKvycgLbUQ

部分信息来自 AUDITOIRE 微信公众号内容


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