URBAN MATTERS by MINI Exhibition

URBAN MATTERS by MINI 概念展览

2017年10月27日-2017年11月07日

上海 新天地太平湖公园

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项目现场

“2017 URBAN MATTERS BY MINI – 城市最迷人”展览于10月27日在新天地太平湖公园正式开放

From 27th October to 7th November at Xintiandi Taipinghu Park

一个启发未来都市生活灵感的展览

AN EXHIBITION TO INSPIRE YOU ABOUT THE FUTURE URBAN LIFE

3千平方米的巨大场地 / 3000 sqm

5个主题探索区 / 5 main exhibition areas

每日由私人导游带领的小组游览，小组讲习班，小组讨论 / Daily guided tours, workshops and panel discussions

在可持续发展和都市出行方面，如何改善我们每天的都市生活？哪些居住创新能应对我们不断变化的都市需求？

In the context of sustainable development and urban mobility, how can we actually improve the way we live in the city? How should our homes in the future respond to changing urban needs?

? ? ?

为了寻找都市问题的解决方案, MINI 邀请大家参加 “2017 URBAN MATTERS BY MINI – 城市最迷人”展览。此展览通过富有设计感、创意性和开创的活动和装置，带领大家一起深入探讨都市生活的未来。

All the answers at “2017 URBAN MATTERS BY MINI”. An exhibition that inspires urban citizens to reflect on the future urban life through a selection of creative and innovative activities and installations.

1  MINI STORY

带你了解MINI的过去、现在以及未来。

A journey through MINI’s past, present, and future. A journey through creativity, design and sharing solutions.

我们提供都市生活的解决方案 / CREATIVE SOLUTIONS

我们生产好设计 / MINI IN DESIGN

我们永远代表着个性 / MINI PERSONALITIES

由创造者所造，为创造者而造 / MAKERS

皮革制造讲习班 / Leather maker workshop

Simon Yu，一位经验丰富的皮革制造商将举办一个60分钟的讲习班，展示手工皮革制品在Mini制造商领域的艺术。了解更多关于在迷你车内部使用的皮革，学习如何制作你自己的定制皮革卡片夹。

Discover more about the leather used inside MINI cars and learn how to make your own customized leather card holder with Simon Yu.

我们善于分享 / SHARING

未来，每一辆MINI因你而变 / MINI VISION NEXT 100

2 MINI FASHION

BEYOND NATIVE 超越原生文化

在MINI URBAN MATTERS的邀请下Andrea Jiapei Li, Wang Fengchen 和Moto Guo三位设计师，用艺术与时尚的语言，传达出印刻在他们心灵中的原生文化。

3 designers, Andrea Jiapei Li, Wang Fengchen and Moto Guo, will communicate the native cultures that have been etched into their souls, by using the language of art and fashion.

▲ Andrea Jiapei Li

▲ Wang Fengchen

▲ Moto Guo

3 MINI LIVING

BIG LIFE. SMALL FOOTPRINT. 有限资源，无限生活。

MINI LIVING is a translation of MINI’s key principle, the creative use of space, into new solutions for urban habitats.

URBAN NEST 城市蜂巢

4 CREATIVE SPACE

畅游设计界探索新领域的家园，感受多变创意的空间。

MINI is an emotional design company believing that good design can tip the scales towards a more humane world.

A/D/O 有意义的设计不能孤立地发生

5 URBAN X

打开新思路，见证由MINI助力的新兴公司为解决都市生活中的问题而带来的各种改变。

In this area, companies have a unique opportunity for daily access to their end consumer, including the possibility to showcase their work, and to participate in a daily public program.

INNOVATION ACCELERATOR 创业孵化器

由私人导游带领的小组游览 /Guided Tours

每日早上10点到晚上10点，我们组织了由私人导游带领的小组游览。让大家生动而深刻地了解MINI的都市生活视觉，并进一步理解MINI 如何通过设计及创意改善我们都市生活的未来。

Every day from 10 am to 10 pm, we organize private guided tours to make the most of URBAN MATTERS by MINI and have a vivid and deep understanding of MINI’s version of urban life and how to change urban life through design.

开幕活动 OPENING EVENTS

10月28日- 28th October

▼ 由GQ领先组织的讨论会 / Panel discussion by GQ ▼

▼ 新闻发布会+ 开幕仪式 / Media Press Conference + Opening Ceremony ▼

10月29日- 29th October

▼ 由GQ领先组织的讨论会/ Panel discussion by GQ ▼

▼ GQ 启动活动 /GQ URBAN Launch Event ▼

你可能一直认为MINI只是一个汽车品牌，但在参加这个特别的展览后，你会发现原来MINI还是个扶植了无数设计师创造革新产品的“幕后推动者”。

You have probably always thought that MINI is just a normal car brand, well, after visiting this unique exhibition, you will eat your words and find out that MINI is rather a concept of design and innovation!

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开放截止于11月7日/ Open until 7th November

10 am – 10 pm

免费入场 / Free Entrance

上海新天地太平湖 / Shanghai Xintiandi Taipinghu Park

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“2017 URBAN MATTERS BY MINI–城市最迷人”展览主要由BMW-MINI, 上海时尚周与上海新天地联合组织。AUDITOIRE非常荣幸作为主要活动策划公司联手MINI共同举办此活动，同时协助此展览成功举办的所有官方合作伙伴有: A/D/O, Anomaly, Base, Brooklyness, Condé Nast China, Farmshelf, GQ, 好好住, Labelhood, L&L, Penda Studio, Samsung, Seesaw, Sencity, Starcom, Urban X, 还有APAX Group (负责搭建及AV服务)。

The realization of this great project has been possible thanks to the main organizers, BMW-MINI, Shanghai Fashion Week and Shanghai Xintiandi; and with the active support of AUDITOIRE as leading event agency, and all the other partners involved including A/D/O, Anomaly, Base, Brooklyness, Condé Nast China, Farmshelf, GQ, Hao Hao Zhu, Labelhood, L&L, Penda Studio, Samsung, Seesaw, Sencity, Starcom, Urban X, and APAX Group (for construction and AV).

我们为能与展览背后的所有创作者同心协力完美合作而感到无比荣幸，为有能力塑造和建设我们城市的未来而感到无比自豪。

It is our pleasure to collaborate with all the creators who are behind this inspiring and unique exhibition, and contribute to shaping and building the future of our cities.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/-22K5dfgf_AfNCCAMSQDlA