2016 淳萃长城上市发布会

2016年09月01日

北京 长城

项目预热-微博

甄选调和自然精萃，法国挚爱自然护发品牌淳萃 (Ultra DOUX), 关注温和自然秀发护理30余年，用自然的纯粹，关怀每一缕发丝。近日，品牌作为自然洗护发新势力正式宣布进入中国市场，针对不同的秀发类型推出了5大系列，主打两款明星产品：含乳木果和牛油果精华的牛油果润-损伤修护系列以及含珍珠和初樱精华的水舞樱花-柔顺莹亮系列。

Blended to care for naturally beautiful hair, Ultra DOUX has come to embody gentle and natural care for more than 30 years. Counting with a loyal network of consumers around the world, Ultra DOUX recently launched its new line of hair products in China, highlighting its two signature blends Avocado and Shea Butter Oil, and Mother of Pearl and Cherry Blossom Extract.

项目现场

为了让参与者可以在自然的环境中原汁原味地感受到品牌所倡导的自然、纯净的生活方式，Auditoire为此次发布会精心选址，为100位媒体及时尚美发达人城脚下带来了一场沉浸式探索之旅。作为发布会场的长城脚下的公社，是包含40栋别墅的建筑和自然完美融合的设计新奇迹。来宾们在此度过了远离喧嚣的一夜，更深入了解了淳萃产品和其中天然成分的重要性。

To reconnect with Mother Nature, our team cooperated with Ultra DOUX to host the launch at “Commune by the Great Wall”, a series of architectural masterpieces comprised of 40 villas alongside the Great Wall of China. It is here that 100 lucky media partners and KOLs specialized in hair care were invited to stay one night in this mystical get away to learn all there is about Ultra DOUX’s products and the importance of natural ingredients in their making.

所有来宾在8月31日傍晚抵达，舟车劳顿后迎接他们的是一场泳池休闲派对。在法国乐队的现场伴奏下，在熠熠的夏日星空下，大家仿佛置身于美丽的南法，在自然的芳香中，身心无限舒缓与放松。

次日早晨，来宾们在竹屋开始了他们的探索之旅。鲜花、竹篮、木框和新鲜材料的精心装点烘托出传统法国市场的主题。市场的第一个站便是含乳木果和牛油果精华的牛油果润系列。在这个“郁郁葱葱”的房间，法国大厨现场教学制作以淳萃最受欢迎的“牛油果润”系列的核心成分牛油果制作的料理，简单快捷又原汁原味的简单做法让人可以快速在家中DIY一份属于自己的健康。

Upon a late afternoon arrival on August 31, a relaxing party at the poolside awaited. A live band of French artists transported our guests to the south of France to enjoy a relaxing evening under a starry summer night.

The next morning, our guests began the Discovery Tour in the Bamboo Wall House. Themed after a traditional French market, the space was decorated with flowers, baskets, crates, and fresh ingredient; leading to the first “stand” of Avocado and Shea Butter Oil. In this room of green goods, our chef taught our guests about the benefits of the avocado fruit, and how to prepare delicious dishes out of them.

第二站，“水舞樱花”站摆满了美丽的物件，与含珍珠和初樱精华的水舞樱花系列相得益彰。柔美的粉色、初绽的樱花、可爱的甜点、美丽的珊瑚、水润的珍珠和一架清新的木质秋千，点亮了整个房间。此外，更有编发达人教大家利用鲜花和编发相结合的发型。

The second “stand” visually displayed beautiful elements conveying the Mother of Pearl and Cherry Blossom Extract product. Soft pink, cherry blossoms, sweets, coral, pearls and a wooden swing decorated the room as a hair stylist offered romantic hairdo’s and fresh flower crowns.

最后转入实验室环节，在来自欧莱雅中国创新与研发中心的研究员的专业讲解下，探索者可以亲手操作淳萃五大系列洗发水对头发呵护的小实验，这也印证了淳萃品牌的产品不仅源自自然，在秀发呵护的实力方面也是满分。

Finally, the third “stand” brought scientists from the L’Oreal Paris lab to test the Ultra DOUX products and show everyone how effective they truly are.

在一系列体验活动后，媒体和美发达人们受邀来到布置成南法花园情调的媒体发布室。新鲜的绿植、花卉和草坪覆盖着座位和主舞台区域，此外还设置了一个慢镜头视频展台，百名达人亲自上阵，每个人都拍摄了属于自己的淳萃洗发水广告，旨在让每个人都能成为淳萃的代言人，品牌亲民的特性就此彰显。最令人兴奋的是，当红国民小生刘昊然作为淳萃呵护大使现身发布会现场，共同参与品牌揭幕环节，正式开启了淳萃在中国的全新篇章。同时更有来自水关长城的现场直播，让这一盛事为千千万万观众所瞩目。

Followed by the launch event in the Cantilever house, our media partners and KOL’s were invited to a press conference room that resembled a garden proper of South of France. Real greens, flowers and grass covered the seating and main stage areas, while a slow motion video booth was available for guests to become the stars in their own Ultra DOUX Commercial. The awaited reveal moment was finally celebrate with the company of the famous actor Liu Haoran, Ultra DOUX’s new brand ambassador and broadcasted live directly from the Great Wall of China!

在发布活动的最后，我们的来宾均得到一个野餐篮，里面装满了美味的小食，供大家在泳池边享用临别前的最后一餐。在如此诗情画意之地，我们不仅了解了淳萃产品天然成分的功效，更了解了它是如何积极影响与改变了我们的日常生活。

With the end of the launch event, our guests each received a picnic basket filled with delicious snacks to enjoy by the poolside before heading home. In such a beautiful and iconic place, we not only learned about the benefits of nature in Ultra DOUX’s products, but also how it can positively impact and change our daily lives.

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/pxu-0VZHdaqT6Os-ZPqMlQ