“新征途 众越未来”大众品牌SUV之夜

项目品牌: VOLKSWAGEN GROUP

项目行业: 汽车及制造

项目日期: 2019-04-14 17:00 2019-04-14 22:00

项目地点: 上海 汽车会展中心

项目名称: “新征途 众越未来”大众品牌SUV之夜



“新征途 众越未来” 

大众品牌SUV之夜

揭幕 4款全球首发车型


FOUR WORLD PREMIERES ALTOGETHER

AT VOLKSWAGEN BRAND SUV NIGHT 


2019年4月14日 | 上海 

14th April 2019 | Shanghai 


大众品牌SUV之夜在上海汽车会展中心隆重举行。活动当晚嘉宾们有幸见证了4款SUV车型全球首发,并可一睹大众SUV家族风采。

Ready and excited to get behind the wheel and drive into the world of Volkswagen Brand SUV family, the brand's guests and fans had the exclusive opportunity to experience in person the world premiere of four SUV cars through an incredible and unforgettable show.


入口空间(Leather注)



URBAN GARDEN  



城市花园展厅是活动之夜的第一站,展示了6款大众已有车型。参观者在赏车、聊天、享用美食的同时,还能通过一系列趣味互动游戏体验更多品牌文化。

At the environment-friendly Urban Garden, the great vitality and engagement set the atmosphere to showcase the six Volkswagen SUVs on an overpass-like display. A series of fun & customized interactive activities allowed guests to discover more about Volkswagen.









CARS REVEAL MOMENT  



发布会现场我们采用了动感的音乐和炫酷的视觉特效渲染,打造极具冲击力的感官体验。大型的曲屏设计,更是赋予了SUV发布会IMAX影院级的试听享受。

Beholding the stage with the stunning visual & sound effects set the scene of the spectacular SUVs reveal-show. The audience had the unique opportunity to experience an IMAX-like perspective of the reveal moment. 












发布会后,大众SUV家族11款车型集体亮相城市花园,阵式强大史无前例。

An incredible car parade from the stage to the Mingle Area, a remarkable mirage-like-first Volkswagen Brand SUV family reunion moment, was definitely the highlight of the night.




AUDITOIRE 团队 | THE TEAM



(AUDITOIRE团队40余人,Leather注)




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