“大众汽车影院”品牌活动

2020年06月25日

韩国 首尔蚕室汽车影院

项目信息

6月25日晚，奥迪大众韩国分公司于首尔蚕室汽车影院举办了一场主题为“大众汽车影院”的品牌活动，吸引了100多名车主参加。

Volkswagen Korea held the "Volkswagen Drive-In Cinema" at the Seoul Auto Theater on the evening of June 25, attracting more than 100 car owners to attend.

本次活动以“汽车影院”的形式开展，旨在目前特殊时期创造一个完全安全的活动环境也让嘉宾们在自己的爱驾里放松。嘉宾们可以提前通过下载的大众汽车官方用车管理服务APP“My Volkswagen”进行活动报名注册。本次活动，大众汽车还与孤独星球韩国进行了品牌联合合作。

The campaign was conducted in the form of a drive-in cinema screening to create a perfectly safe event in current times and allow visiting guests to have a fun time and to engage more with their cars. Participants could register for the activity via Volkswagen Korea's official vehicle management and service APP "My Volkswagen". For customer engagements and programming of the event, Volkswagen cooperated with Lonely Planet Korea.

嘉宾们可以一边观看旅游视频、美食访谈、执行总监的欢迎致辞视频以及最后压轴的娱乐特色视频，同时在自己的爱驾里享用定制的活动套餐。

Guests were presented with a program of travel videos, a food talk, a welcome address by the Executive Director of VW Korea (all in video formats) and lastly a full feature film for their entertainment, all while enjoying a customized food packet in the comfort of their own car.

"我们希望我们的客人能通过这样的活动形式暂时缓解他们的日常疲惫，好好利用这难得的机会陪伴他们的家人和朋友。”奥迪大众韩国公司执行总监Stefan Krapp先生在欢迎致辞视频里说道，他也提到本次活动形式也是针对特殊情况下的权宜之计。

"We hope our customers can temporarily relieve their daily fatigue and utilize this rare chance to spend more time with their families, and friends," said Stefan Krapp, Audi Volkswagen Korea Executive Director, highlighting the agility of the activity’s format in his welcome video.

SMS GROUP很高兴为奥迪大众韩国公司合作这些能给韩国消费者带来欢乐的品牌活动。

SMS GROUP was thrilled to have the opportunity to partner with Audi Volkswagen Korea to plan these brand activities that brought happiness to the Korean public.

-end-

图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/_8VhK2orKpSB7qhDqG4j2g