大众纯电旗舰ID.7全球首秀

项目品牌: VOLKSWAGEN GROUP

项目行业: 汽车及制造

项目日期: 2023-04-17 19:00 2023-04-17 21:00

项目地点: 上海 外滩国际电竞文化中心

项目名称: 大众纯电旗舰ID.7全球首秀


大众纯电旗舰ID.7全球首秀

2023年04月17日

上海 外滩国际电竞文化中心

On April 17th, the Volkswagen ID. family proudly premiered its new flagship model, the Volkswagen ID.7, held in Shanghai at The Bund International E-Sports Cultural Center.

4月17日,大众ID. 系列纯电旗舰ID.7,在上海外滩国际电竞文化中心隆重首发。


As the first fully electric sedan from Volkswagen, the ID.7 represents a major milestone for the automaker's push towards sustainability and innovation.

ID.7是大众汽车系列的首款全电动轿车,它标志着大众汽车在可持续性领域取得了不断的进步和努力。

Entering the venue that lightens up the night sky of Shanghai, guests are welcomed by an experiential space dedicated to the 4 core pillars of the ID. product line: #Sustainability, #Comfort, #Safety, #Smartness, where a comfortable environment mixes with tailor-made interactive activations.

踏入璀璨夺目的上海夜空中,嘉宾们将进入一个专门为ID. 产品线的四个核心支柱#可持续性、#舒适、#安全、#智能打造的体验空间。舒适的环境与量身定制的互动体验完美融合。

The launch event was an extravagant spectacle, featuring a stunning display of technology and artistry. The stage was transformed into a surreal digital landscape, with full-stage video mapping creating a naked eye 3D perspective.

这次发布会堪称奢华盛宴,展现了令人惊叹的技术与艺术呈现。舞台化身为超现实的数字景观,全场视频映射技术更是创造出了肉眼的3D视觉效果。

The audience was transported into an augmented reality broadcast, with real-time tracker generative content and state-of-the-art laser and video sync.

通过激光同步、沉浸投影、增强现实和实时追踪视觉生成等四项技术的巧妙组合,观众仿佛置身其中,身临其境。

The music for the launch was composed in Japan while the video content was created in Frankfurt, Beijing, Kuala Lumpur, and Vancouver. The final product was seamlessly integrated in Shanghai, resulting in a truly global collaboration that reflected the international scope of the Volkswagen brand.

发布会的音乐由日本创作,视频内容则来自法兰克福、北京、吉隆坡和温哥华。在上海进行的最终融合产生了这一真正的全球合作成果,展现出大众品牌的国际化影响力。

The Volkswagen ID.7 was the true star of the show, with its sleek and modern design drawing gasps from the audience. But it was the vehicle's advanced electric powertrain that really stole the show. With a range of ranges up to 700 kilometres (WLTP) on a single charge and a highly efficient electric motor, the ID.7 represents the cutting edge of electric vehicle technology.

大众ID.7是这次发布会的真正焦点,其时尚、现代的设计让观众惊叹不已。最引人注目的是该车先进的电动动力系统。大众ID.7在单次充电下可行驶高达700公里 (WLTP),并搭载高效电动机,代表了电动汽车技术的前沿。

The launch of the Volkswagen ID.7 is a significant moment for the automaker, as it continues to position itself as a leader in sustainable transportation. With its fully electric powertrain, advanced driver assistance systems, and luxurious interior, the ID.7 is a clear demonstration of Volkswagen's commitment to innovation and customer satisfaction.

此次大众ID.7发布是大众汽车的一个重要时刻,大众汽车将自己定位为可持续交通领域的领导者。该车拥有全电动动力系统、先进的驾驶辅助系统和豪华的内饰,充分展现了大众汽车在创新和顾客承诺方面的决心。

Overall, the launch of the Volkswagen ID.7 was a stunning display of technological prowess and artistic vision. From the music to the visuals, every element of the event was carefully crafted to showcase the vehicle's impressive capabilities, achieving also a successful result on the online livestreaming tailor-made platform, reaching over 40 million views in the first 24h. The Volkswagen ID.7 is truly a vehicle for the future, and we can't wait to see it hit the roads.

大众ID.7的发布是技术实力和艺术愿景的惊人展示。从音乐到视觉效果,每个环节都经过精心设计,旨在展示该车出色的功能和大众汽车的创新精神。大众ID.7是真正的未来交通工具,我们迫不及待地想看到ID.7在道路上奔跑。

Auditoire is honored to have partnered with Volkswagen ID., and together, paving a new journey towards a future of electrification and love.

Auditoire很荣幸能与大众ID. 合作,一起开创通往电气化和爱的未来之路。


-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/FEeUb4LS4ywWZ4sXM4yjbQ

部分信息来自 AUDITOIRE 微信公众号内容


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