大众汽车新款途锐韩国发布会

2020年02月05日-2020年02月06日

韩国 首尔 君悦酒店

项目信息

2月5日至2月6日，新款途锐SUV在位于首尔市中心的首尔君悦酒店亮相发布。这家德国汽车制造商的韩国分公司宣布，第三代全新途锐在在设计和科技方面均有升级，采用了新的设计，并增加了高科技功能。共计近600人参加了为期两天的发布会活动，包括VIP贵宾招待会、媒体发布会和途锐影响者之夜。

Throwback to Feb 5 and 6, when the new Volkswagen Touareg SUV was unveiled at the Grand Hyatt Seoul in central Seoul by SMS GROUP. The Korean branch of the German automaker announced that the third-generation Touareg has been upgraded with significant design changes and the addition of high-tech features. A total of close to 600 participants attended the 2-day events, including a VIP Customer “premiere”, a Media launch, and a Touareg Influencer Night.

107位特邀嘉宾于2月5日出席了途锐VIP客户“首映式”招待会。在休息区，一辆途锐R-Line黑色轿车首先映入眼帘，背景显示屏上播放全新途锐的产品视频。嘉宾们还可以在照片墙前进行自拍。

107 VIP invited guests attended the Touareg VIP Customer “premiere” on Feb 5. In the Mingle Area, guests saw one Touareg R Line Black Car exhibited alongside a multimedia display, showing the features of Tourareg. A photo corner provided an opportunity for guests to have professional pictures taken of themselves.

揭幕仪式以一段全新途锐的视频拉开序幕，视频里象征速度的光束勾勒出全新途锐的设计轮廓，与宴会厅里或隐或现的灯光交相辉映。接着，两辆途锐轿车从舞台两边缓缓行驶进来，在舞台上纷纷亮相。

The guests were invited into Grand Ballroom as the unveiling approached. The unveiling ceremony kicked off with an opening video teasing the new Touareg, in which the contours of the features of the all-new SUV were sketched on the stage screen, with beams of light coming out of the darkness one after another in the Grand Ballroom. Following, two Touareg cars appeared in elevated openings both sides of the central stage.

奥迪大众韩国公司执行总监Stefan Krapp先生致欢迎辞及产品介绍，展示全新一代途锐所具备的数字化驾驶舱与创新科技相结合的新模式。

Mr. Stefan Krapp, Audi Volkswagen Korea Executive Director, gave a welcome speech and product presentation to showcase the new model’s driver-centric features and innovative technology.

在之后的脱口秀访谈环节里，嘉宾进一步了解到大众希望通过新一代途锐的亮相，为其SUV市场和全球汽车市场打造一个新愿景。

Via a talk show format woven into the launch event, guests of the event further understood Volkswagen’s vision for the SUV and the global auto market with the introduction of the Touareg.

为了更好地诠释作为智能高端SUV的全新途锐兼具性能与优雅格调的完美融合，品牌方特意邀请了以萨克斯管吹奏师Yi In-gwan为首的爵士乐队，协同其17名年轻而有才华的演奏成员作为发布会的压轴节目。

Echoing the perfect balance of power and elegance of all-new Touareg as a smart, premium SUV, Volkswagen Korea invited a jazz band led by saxophonist Yi In-gwan at its lead alongside a 17-piece big-band to provide entertainment throughout the night.

隔天，我们又分别举办了一场的途锐媒体发布会和一场影响者之夜，共计162名媒体嘉宾和325名KOL出席。除此之外，我们在东和文化村组织了为期2天的越野车试驾活动。

On the next day, a media launch for 162 journalists and a Touareg Influencer Night for 325 KOLs. SMS GROUP also organized an off-road driving experience at Dongwha Culture Village across 2 days.

SMS GROUP成功地帮助奥迪大众韩国分公司策划执行了本次途锐上市发布会系列活动，最大化地提升“全新途锐”的品牌知名度，为其树立智能高端SUV的市场定位，突出其在设计理念、连通性和创新领域的前沿性。

SMS GROUP successfully helped Volkswagen Korea plan a product launch of and maximize brand activation momentum around the “All new Touareg”. We established the new flagship model as “modern and smart, premium SUV”, and as a visionary leader in design, connectivity and innovation.

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图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/MS0VAToKnucvxBsl0V-WhQ