项目品牌： VOLKSWAGEN GROUP
Illuminated by bonfires and under the watch of the imposing Snow Mountain, the launch event of the Touareg eHybrid incorporated many influences of Yunnan’s Nakhi minority’s cultural heritage. Bringing together guests from media outlets, dealer networks as well internal staff, the event became an exhilerating outdoor spectacle for every participant.
Following a gathering of the entire Touareg family to welcome its new member, the Touareg eHybrid sped into the arena, impressively demonstrating its incredible acceleration of 0 to100km/h in 5.7 seconds.
Welcomed by the VGIC management, very special inspirational guest Xia Boyu arrived onstage in his personal, customized Touareg. As the first double-amputee that climbed and conquered Mount Everest from the Nepalese side, he was able to give testament to the incredible power of the will and determination, completely aligned with the Touareg’s guiding spirits.
Following the launch event, 120 media guests, more than 100 self-driving owners, 90 members of the dealer network and 166 customers joined an unforgettable Touareg driving experience from November 10 to November 15. The route led past Jiuzihai and Wenhai Alpine Lake from an altitude of 2400 meters to analtitude of 3200 meters, passing cities, meadows, lakes and mountains, fully demonstrating the strengths of all Touareg models in any conditions, from scenic cross-country to extreme off-road driving.
SMS GROUP planned and executed the Volkswagen Import Touareg eHybrid Launch and Test-Drive in the awe-inspiring mountains of Yunnan, providing an unforgettable automotive experience for all participants, mixing breath-taking vistas, cultural facets and the raw power of nature to create a striking showcase of the elegance and strength of the Touareg family.