大众进口汽车途锐eHybrid的发布会和试驾体验活动

项目品牌: VOLKSWAGEN GROUP

项目行业: 汽车及制造

项目日期: 2020-11-09 09:00 2020-11-15 22:00

项目地点: 丽江

项目名称: 大众进口汽车途锐eHybrid的发布会和试驾体验活动



彩云之南,丽水之畔,猎鹰谷玉龙雪山脚下,大众进口汽车全新途锐eHybrid于11月9日上市发布。并借助丽江得天独厚的地理条件与广博人文,集结途锐家族全系开启试驾之旅。

The Volkswagen Import Touareg eHybrid was launched on November 9 in colorful Yunnan, “south of the clouds”, besides the Li Riverand at the foot of the Snow Mountain. Volkswagen Import gathered the entire Touareg family in this breathtaking environment for a launch celebration and an ensuing test drive.





热情的篝火点燃发布会的现场,更有云南特色纳西国家级非遗热美磋祈福开场。媒体,经销商和内部工作人员欢聚一堂,融入这令人振奋的户外盛会。

 

Illuminated by bonfires and under the watch of the imposing Snow Mountain, the launch event of the Touareg eHybrid incorporated many influences of Yunnan’s Nakhi minority’s cultural heritage. Bringing together guests from media outlets, dealer networks as well internal staff, the event became an exhilerating outdoor spectacle for every participant.









途锐家族齐聚,迎接新成员途锐eHybrid,eHybrid 以百公里5.7秒加速亮相。

 

Following a gathering of the entire Touareg family to welcome its new member, the Touareg eHybrid sped into the arena, impressively demonstrating its incredible acceleration of 0 to100km/h in 5.7 seconds.




首位从尼泊尔出发成功登上珠穆朗玛峰的神秘嘉宾夏伯渝驾乘着他个性化定制的途锐现身现场,他惊人的意志和力量,与途锐的精神完美契合。

 

Welcomed by the VGIC management, very special inspirational guest Xia Boyu arrived onstage in his personal, customized Touareg. As the first double-amputee that climbed and conquered Mount Everest from the Nepalese side, he was able to give testament to the incredible power of the will and determination, completely aligned with the Touareg’s guiding spirits.




11月10日至11月15日,120名媒体,100余名自驾车主,90名经销商,166名客户参与体验,车队九子海/文海锐意狂奔,从海拔2400米攀升至3200米的高度,城市、草甸、环湖、越野,全方位展现途锐全系车型在极限越野、舒适驾乘、高效出行与燃擎驰骋等方面的扎实功底与雄厚实力。

 

Following the launch event, 120 media guests, more than 100 self-driving owners, 90 members of the dealer network and 166 customers joined an unforgettable Touareg driving experience from November 10 to November 15. The route led past Jiuzihai and Wenhai Alpine Lake from an altitude of 2400 meters to analtitude of 3200 meters, passing cities, meadows, lakes and mountains, fully demonstrating the strengths of all Touareg models in any conditions, from scenic cross-country to extreme off-road driving.








SMS GROUP在令人敬畏的云南猎鹰谷玉龙雪山脚下规划并执行了大众进口汽车途锐eHybrid的发布会和试驾体验活动,为所有参与者提供了难忘的体验,融合了令人叹为观止的景色,文化和自然的原始力量,完满的呈现了途锐家族的优雅和实力。

 

SMS GROUP planned and executed the Volkswagen Import Touareg eHybrid Launch and Test-Drive in the awe-inspiring mountains of Yunnan, providing an unforgettable automotive experience for all participants, mixing breath-taking vistas, cultural facets and the raw power of nature to create a striking showcase of the elegance and strength of the Touareg family.





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全文来自SMSGROUP微信公众号

原文链接为:https://mp.weixin.qq.com/s/ZlxZG5d242QwTjoZ5wE3BQ

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