On the evening of November 19, 2013, luxury mobile phone brand Vertu held the domestic launch event for its brand-new CONSTELLATION series in Shanghai. As a key strategic project for Vertu’s market layout in China, the event aims to launch the upgraded flagship product line, demonstrate the brand’s superior craftsmanship and high-end positioning, and consolidate its influence in the domestic luxury digital consumer market. Adhering to the brand’s consistent luxurious and minimalist temperament, the on-site space is elaborately designed with a high-grade and concise visual tone and standardized stage layout. The sophisticated scene styling focuses on highlighting the exquisite craftsmanship and exclusive technological attributes of the new product, creating a solemn and premium release atmosphere suitable for high-end luxury product launches. The event features professional and high-standard on-site presentation. Vertu’s Global CEO attended the ceremony in person, systematically demonstrating the core functions and innovative design of the new Constellation series. Meanwhile, customized exclusive performances enriched the on-site presentation form, building an immersive and high-end viewing experience for the audience. This official localized launch effectively boosts the market exposure and reputation of the new CONSTELLATION series. It fully interprets Vertu’s persistent pursuit of luxury quality and precise craftsmanship, further strengthening the brand’s exclusive and high-end market image among Chinese elite consumer groups.