2021 vivo x Alexander Wang 联名直播

项目品牌: vivo

项目行业: IT及通讯

项目日期: 2021-09-16 20:00 2021-09-16 23:00

项目地点: 线上

项目名称: 2021 vivo x Alexander Wang 联名直播


vivo x Alexander Wang联名直播

Agency | 朗迅企划

New York Time | 08:00 Sep.16

China Time | 9月16日 20:00


深圳与纽约的连接

从美国向全球直播同步

时尚与科技的碰撞

从国内到国际市场迈步

时尚当道 vivo先人一步

这是一次全新业务线的升级与拓展

更是全新商业价值的实践与探索

朗迅企划 深耕全球时尚领域

以专业与职业 让想象落地呈现


The connection between Shenzhen and New York is synchronize from the United States to the whole world through this first ever live streaming. It is a collision of fashion and technology, a step forward from local to the international market. This is an upg, but also a new business value of practice and exploration. LanX deeply cultivates the global fashion field, brings the imagination to presentation.

1

- 跨·国界 -

不惧太平洋的风浪与疫情的封锁

跨越山河湖海 时间经纬 文化认同

邀约美国时尚达人Michelle song与Alexander Wang

以跨国直播的形式

传递时尚态度与真我光芒



During this special period of the epidemic, with many difficulties, we finally made a perfect presentation of a transnational fashion event. This time, we invited a fashion icon Michelle Song and Alexander Wang, across the mountains, lakes and oceans, time and cultural identity. It conveyed the fashion attitude and true self in the form of transnational real live streaming.

▲国际超模刘雯连线Alex开箱视频

国际超模刘雯惊喜亮相

纽约与上海

两座国际时尚都市隔空对话

vivo X50 Pro+ alexanderwang 限定版

全球限量 专属编码唯一认证

时尚达人相继晒图

跨越时间与空间 种族与肤色

让时尚无国界






International supermodel Liu Wen surprise appeared online with her exclusive gift unboxing, congrats to Alex and vivo. New York and Shanghai, two international fashion cities chat because of people and a cell phone - the vivo X50 Pro+ alexanderwang limited edition with exclusive code unique certification. At the same time, fashionists show the boundaries crossing of time and space, race and skin color by sharing their pictures.

2

- 跨·边界 -

科技与时尚 再造想象的疆界

在全息幻彩的光影变幻之间

时尚与科技流淌并融合

点亮屏幕

流动之美生动呈现 触手可及

一面科技 一面时尚

一反正都精彩





vivo X50 Pro+ alexanderwang limited edition, in a fusion of holographic between light and shade, fashion and technology. Light up the screen, the flow of the vivid UI, you are holding a wonderful piece - one side of science and technology, and one side of fashion.

3

- 跨·眼界 -

什么是我们定义的时尚?

是众人的追逐?

不!是你发自内心的喜欢。

是你对真实自我的认可。

How do you define style?

Is it based on popularity?

No! It’s personal.

Recognize your true self.

—— Alexander Wang


在任何时代 时尚即当下

而在当下 眼界即未来


4

- 跨·新界 -

我们放弃向你传达

时尚的高雅和所代表的地位与阶级

规矩与规则是平庸的开始

但我们不放弃表达

时尚所带来的美好和无限想象

以及为人类开启的全新世界

我们希望和你一起

跨越认知的局限

打破更多的界限

去创造全新的商业价值

We give up on telling you what is the elegance of fashion, the status and class it represents; all the rules and regulations.

But we won’t give up on showing you the beauty and infinite imagination brought by fashion, as well as the new world opened for mankind.

But we won’t give up on showing you the beauty and infinite imagination brought by fashion, as well as the new world opened for mankind.

-end-

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原文链接为:https://mp.weixin.qq.com/s/_Ss5s_MMlYqllOMb8p0OIQ

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