众前行致未来 Move Forward - SUV世代 众行四海 Generation SUV

Volkswagen Brand China SUV Family Reveal & All-New Touareg World Premiere

大众汽车品牌全系SUV集结驾临 暨全新途锐全球首发

2018年03月23日

北京898创新空间

项目预热

项目现场

与以往单一车型发布仪式不同，此次活动为多种车型集结发布。大规模的 SUV 攻势，展示了4种不同的 SUV 车型。每个车型都有自己的身份和定位， 充分满足了每一个人的生活方式和期望。

This is not a conventional car launch but a multiple cars launch, a massive SUV offensive, presenting 4 different SUV cars, each one with its own identity and positioning that can fit every individual lifestyle and expectations.

这场SUV 品牌活动开启了品牌首创“众前行，致未来”的 第一章。它蕴含了大众汽车品牌全系SUV集结世代相传的概念, 在展现了一系列新款车型的同时，也体现了大众汽车品牌的创新能力。

This SUV brand event opened the first chapter of the “Move Forward” brand initiative. It embraces the concept of Volkswagen SUV cars as a generation connector, reflecting Volkswagen’s innovative power with a range of new models.

活动伊始，嘉宾在SUV世代的过去、现在和未来的旅程中穿梭, 最后在观众沉浸于一场SUV世代现实的壮观表演中落幕。

The guest experience started with a journey through the past, present, and future of the Generation SUV, and ended with a spectacular show that immersed the audience into the Generation SUV's reality.

MINGLE AREA

创领一代 | First Generation

都市一族 | Urban Generation

数字世代 | Digital Generation

电动新生代 | Electrifying Generation

THE SHOW

在大秀区, 这场特别的活动正式开始了! 四辆大众 SUV 车型伴随着惊人的视觉效果和音效被驶上舞台。

In the massive show area, the four new SUV cars drove onto the stage accompanied by stunning visual & sound effects to open this spectacular event.

T-ROC SUV

这款车型代表“自信世代”。 | This model embodies the Confident Generation.

FAW-VW Advanced Mid-size SUV

这款车型代表“雄心壮志的一代”。 | This model represents the Ambitious Generation.

SVW-VW Powerful Family SUV

这款车型代表“高标准世代”。 | This model belongs to the Demanding Generation, the perfect partner for family’s everyday life.

The All-New Touareg

空中舞者的表演展现了途锐的优雅，实力和卓越。此新款车型代表“创新世代”。| A spectacular performance by aerial dancers presented the elegance, strength, and excellence of the All-New Touareg。

最终, 8款车型全部被驶上舞台, 进行最后的盛大游行展示。

For the grand finale, 8 cars drove onto the stage for one last great parade.

大秀期间, 中国著名的灵魂与 R & B 歌手Tia Ray（袁娅维），以及大众汽车途观车型的前任发言人、中国摇滚偶像汪峰都为此次活动带来了精彩的表演。

During the show, Tia Ray, the famous Chinese soul & R&B singer, and Wang Feng, China’s rock icon and previous spokesman of SVW Tiguan, also joined this incredible show.

AFTER SHOW

1000多名嘉宾前来参加了此次活动，包括国际国内媒体、KOLs、贵宾。直播超过了100万在线观众。

The event registered an attendance of 1000+ guests, including International & Chinese Media, KOLs, VIP guests. It was broadcasted live with nearly 1 million viewers.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/byiTaDPayS4GhED_loPgNQ