大众迈特威北京之夜

2017年12月05日

北京  751D·PARK

项目传播

项目信息

时光淬炼经典，文化铸就永恒。北京，是沉淀悠久历史的千年古都，亦是包容创新文化的魅力之城。

Time creates classicism, culture moves us into modernism. Beijing, a city with a long and charming history and an innovative culture.

跨越时空，传承经典与追求创新的理念，也同样书写在大众迈特威家族的品牌基因中。自由的灵魂相互碰撞，上演一场时尚京韵大戏。

The spirit of inheriting the classic and pursuing the modern is also written in the brand genes of the Multivan Series. In a journey through time and space, a stylish Beijing drama unfolded with the iconic Volkswagen at its heart.

VOLKSWAGEN MULTIVAN NIGHT

12月5日，“大众迈特威北京之夜”在北京751D.PARK燃情上演，在古典与时尚的交汇的视觉盛宴中，邀您见证迈特威家族的璀璨新生。

On December 5, the “Volkswagen Multivan Night In Beijing”, invited guests to enjoy a visual feast, created in the fusion of Classic and Modern, starting a new chapter of the Multivan story.

Chapter 1

一场传统京剧结合流行说唱的精彩表演，拉开了活动帷幕。经典与时尚的完美结合，将来宾带入历史与当下之间的永恒对话。

A modernized Beijing Opera piece kicked off the Multivan night: the perfect combination of tradition and fashion transported guests into a timeless dialogue between the past and the present.

Chapter 2

SMS以全息投影幕布结合艺术布景，打造如梦似幻的迈特威家族车展舞台。迈特威穿梭在城市中，邂逅现代北京地标：三里屯SOHO、鸟巢和水立方。精彩时尚秀在这里上演，自由、时尚、热情在这里交汇。

The Multivan series presentation turned into a dream-like sequence via the use of semi-transparent holographic screens and artistic performances. Following the steps of Multivan through the city, guests met with modern Beijing landmarks: SOHO, the Bird's Nest and the Water Cube. On stage, 3 wonderful performances were presented, showing the spirit of Freedom, Fashion and Passion.

Chapter 3

当晚，大众商用车中国区总经理吴克(Marcus Wilke-Tyczka)先生宣布大众迈特威商务车风尚版正式上市。

The spectacular Multivan night marked the debut of the new edition: ‘Multivan Style’, announced by Marcus Wilke-Tyczka, the General Manager of Volkswagen Commercial Vehicles in China.

歌手：老狼

Singer:Laolang

歌手：谭维维

Singer: Tan Weiwei

节目主持人：国鹏

Host：Guopeng

设计师：吉承

Fashion designer：Jicheng

现场更多精彩:

五个主题互动区域，带您在老北京胡同中寻味传统文化。

For guests to gather further, inspiring Beijing moments, five themed interactive zones were designed to create a unique Hutong experience, sending visitors back to the Old Beijing.

在历史的沉淀中稳步前行，迈特威家族与北京城的丰富底蕴，在这个夜晚交相辉映，彼此共鸣。承载着整个时代和城市的新渴望，SMS与迈特威共同期待一个新的篇章。

Steadily moving forward in their long histories, the converging spirits inherited by both the Multivan Series and Beijing were shared and embraced in this night. SMS was delighted to embark on this journey together with Volkswagen.

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图文来自网络及品牌公开信息，出处见网络

部分信息来自： https://mp.weixin.qq.com/s/TH_eQAnlhLdbXyMsRK4QAQ