‘Beauty in every sense’

12月5日，Art:eon快闪店于首尔江南区著名高端购物区狎鸥亭街头惊艳亮相，并向公众开放至年底。SMS GROUP以独特视角和不同材质的运用，将一整座五层楼建筑打造为大型快闪店，店内倾情呈现专属Arteon的设计美学和生活方式，在人流鼎盛的首尔街头变身网红打卡地，吸引众多年轻时尚达人前来观光体验。

Taking over a building in the stylish shopping area Apgujeong in Seoul’s famous Gangnam district, we created a juxtaposition of experiences that could be explored with all senses across its 5 floors to promote the aesthetic and lifestyle behind Arteon. The Art:eon House became an exclusive destination in Seoul and a hotspot for the young and trendy from its launch on December 5 till the month’s end.

2F:  Pete’s Studio & Dukes Coffee

位于第二层的Pete’s Studio & Dukes Coffee为来宾重现品牌推崇的生活方式，来宾可欣赏到由盲人摄影师皮特·埃卡特(Pete Eckart)为Arteon创作的摄影作品、各类时尚展品，品味Arteon咖啡。SMS GROUP特别与澳大利亚墨尔本知名的杜克咖啡合作，以提供不同的口味的Arteon咖啡。

Pete’s Studio & Dukes Coffee on the second floor brought the lifestyle behind the Arteon to life. Guests could visit an art exhibition with exhibits of Pete Eckart, a blind photographer that created stunning images around the Arteon, and enjoy the lifestyle product displays and the Arteon café and lounge. SMS GROUP collaborated with Dukes Coffee, a well-known barista brand from Melbourne, Australia, to provide different flavors for the visitors of the Arteon experience.

3F：VR Studio

VR体验区将创意互动与艺术结合，让来宾可以尽情发挥艺术天赋进行二次创作。客人可以根据Pete Eckert的作品，用光线在汽车上作画，DIY专属自己的Arteon。

 The VR Studio provided an innovative interactive activity that let guests put their artistic abilities to the test. In VR guests were able to design their own Arteon images inspired by Pete Eckert’s work, painting with light around and on the car.

4F:  Hino’s Recipe

在四楼，我们与首尔厨师协会(Chef Association of Seoul)运营的概念餐厅“Hino’s Recipe”合作，由一流厨师为来宾打造独具首尔风味的Arteon定制料理，提前预定即可体验。

On the fourth floor we created a very exclusive restaurant and social dining experience in collaboration with ‘Hino’s Recipe’, a concept restaurant run by the Chef Association of Seoul. A custom menu inspired by the Arteon and served for the limited duration of the Art:eon House pop-up only, was available upon reservation, adding a special note to Seoul’s happening gastronomic scene. 

 B2: Arteon Space

位于地下室1层和2层的“Arteon品牌空间”是一个多功能体验空间，定期举办不同主题活动、节目和工作坊，如瑜伽课、花卉、艺术课和DJ工作坊。还有可举办音乐会和DJ之夜的贵宾室、酒吧、和派对活动空间。

The ’Space Arteon’ in the basement levels 1 and 2 was a multi-purpose room hosting different activities, programs and workshops around lifestyle topics such as yoga classes, flower and art classes and a DJ workshop throughout the month. There also were a VIP lounge, a bar and a party and event space for concerts and DJ nights.

Media & VIP Opening:

为期两天的媒体和VIP日期间，众多媒体、品牌之友和首尔时尚达人受邀现身Art:eon快闪店，出席品牌会议、演讲和派对。媒体日当天，韩国著名演员李东旭和歌手李世真Lyn等嘉宾也来到现场。

The Art:eon House opened its doors with happenings across two consecutive days. Media, friends of the brand and Seoul’s chic and trendy were invited to various sessions, presentations and parties. On the media day, famous Korean actor Lee Dong Wook, singer Lyn and other celebrities joined the show.

SMS GROUP很荣幸与韩国大众携手作出全新尝试，为Arteon的韩国首秀打造精彩的感官体验之旅。