韩国大众全新高端旗舰款Arteon发布会
项目品牌: VOLKSWAGEN GROUP
项目行业: 汽车及制造
项目日期: 2018-12-05 16:00 2018-12-30 22:00
项目地点: 首尔 江南区狎鸥亭街头
项目名称: 韩国大众全新高端旗舰款Arteon发布会
(在一幢楼中,完成这个项目,是认知胜利,Leather注)
Volkswagen Korea unveiled its new flagship model, the all new premium sedan Arteon in December. Breaking with the conventions of an automotive launch, SMS GROUP built an experiential pop-up – ‘The Art:eon House’, open for one month in the heart of Seoul – to celebrate the debut of the vehicle. We created an immersive experience and event space that enabled audiences to enjoy Arteon’s beauty in every sense.
‘Beauty in every sense’
Taking over a building in the stylish shopping area Apgujeong in Seoul’s famous Gangnam district, we created a juxtaposition of experiences that could be explored with all senses across its 5 floors to promote the aesthetic and lifestyle behind Arteon. The Art:eon House became an exclusive destination in Seoul and a hotspot for the young and trendy from its launch on December 5 till the month’s end.
1F: The Gallery
“画廊”层展出著名艺术家如Johan Han的艺术装置作品,以极富美感、最吸引人的方式展示Arteon的设计美,为来宾留下难忘的第一印象。
‘The Gallery’ floor was dedicated to exhibiting the Arteon in the most beautiful and engaging way, with expressive media installations by renowned artists such as Johan Han making a lasting first impression.
Pete’s Studio & Dukes Coffee on the second floor brought the lifestyle behind the Arteon to life. Guests could visit an art exhibition with exhibits of Pete Eckart, a blind photographer that created stunning images around the Arteon, and enjoy the lifestyle product displays and the Arteon café and lounge. SMS GROUP collaborated with Dukes Coffee, a well-known barista brand from Melbourne, Australia, to provide different flavors for the visitors of the Arteon experience.
SMS GROUP很荣幸与韩国大众携手作出全新尝试,为Arteon的韩国首秀打造精彩的感官体验之旅。
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