The Challenge

TBS wanted a unique, never done before event to promote the second season of Wrecked. With an undefined budget, GDX was tasked with a creative challenge.

TBS想要一个独特的，从来没有做过的事件，以促进第二季的毁灭。由于预算不明确，GDX面临着一个创造性的挑战。  

The Solution

To celebrate the second season of the TBS show Wrecked, GDX custom built a branded island and sailed it down the California coast. Fans, influencers and the show’s cast were invited to come aboard and partake in the experience.

With seven days of public activations and three content-packed premiere events, the island became the ultimate oasis for over 3,600 castaways.

为了庆祝TBS的第二季《毁灭》，GDX定制建造了一个品牌岛屿，并沿着加州海岸航行。粉丝们、有影响力的人以及该剧的演员们都被邀请到该剧中来分享这段经历。  

经过七天的公众活动和三场内容丰富的首映活动，该岛成为了超过3600名漂流者的终极绿洲。