YSL「偏心站」限时快闪

2026年08月19日-2026年09月01日

香港 K11 MUSEA G 层 Opera Theatre 中庭

项目现场

YSL「偏心站」限时快闪于8月19日至9月1日七夕节点正式落地，是品牌依托七夕情感营销语境、围绕全新偏心护手霜系列打造的沉浸式主题快闪项目，以“偏心，不想放手”为核心slogan，将产品情绪内核转化为具象场景叙事，成为美妆品牌节点化、场景化、情绪化营销的典型案例。

项目以城市地铁月台为核心设计概念，整体空间高度复刻真实车站氛围，采用米灰小方砖墙面、轨道标识与主题站牌装置还原细节质感，搭配巨型「偏心站」站牌打造高辨识度主视觉打卡地标。场地科学划分月台打卡区、产品体验区、影像大屏区与礼品兑换区，完整陈列全新偏心护手霜全系列产品，配备专业试肤体验台，形成观赏、体验、打卡与礼赠兑换的完整功能闭环。

活动采用免费预约入场模式，兼顾粉丝群体与普通消费者体验，开幕当晚携手品牌护肤全球代言人肖战到场造势，搭配商场星光大道动线、港铁全线及维港户外广告矩阵全域造势，快速引爆全城话题。线下沉浸式月台场景适配社交传播需求，持续产出优质UGC内容，结合代言人流量势能与七夕情感氛围，实现新品认知种草、全网话题传播、粉丝圈层渗透与线下零售转化的多维营销闭环。

Running from August 19 to September 1, YSL’s limited-time “Preference Station” pop-up is launched for the Qixi Festival, focusing on the new asymmetric hand cream series with the core slogan “Preference, never let go”. Centered on the urban metro platform concept, the space fully restores authentic subway station atmosphere with beige-grey square tiles, track signs and station name installations, while a giant themed signboard serves as the core visual landmark.

The venue is divided into platform check-in area, product experience zone, video screen zone and gift redemption zone, displaying the full new hand cream collection with professional skin trial stations. Visitors can obtain limited peripheral gifts by checking in and exclusive heart-shaped storage sets via consumption. On the opening night, brand skincare spokesperson Xiao Zhan attended the on-site event. Supported by full-range outdoor advertisements across Hong Kong MTR and Victoria Harbour, the campaign achieved city-wide topical heat.

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