ZO&FRIENDS 华东首展暨南翔印象城 MEGA6 周年庆活动

2026年08月07日-2026年10月07日

上海 南翔印象城

项目现场

ZO&FRIENDS「HAPPY MEGARDEN」华东首展落地上海南翔印象城MEGA，依托商场6周年庆节点，是2026“上海之夏”国际消费季嘉定区核心重点活动，同时也是权志龙与IPX联合打造的治愈潮流IP首次进驻华东市场，具备IP落地、商业升级与城市消费激活的多重意义。

项目打破传统单区域展览模式，采用全域化空间制作布局，覆盖商场中庭、连廊、街区入口及屋顶花园，实现整馆场景化改造。空间造型融合自然花园与潮流IP元素，以L1巨型ZOA云朵猫装置、雏菊花海为核心视觉，多系列IP角色散落全场搭配花瀑、森林造景，屋顶热气球、云朵秋千与主题车站，营造丰富治愈的沉浸式游园氛围。活动期配套主题快闪店与限定周边发售，精准吸纳沪苏粉丝、年轻群体及家庭客群。

高颜值全域场景持续催生社交UGC传播，依托超长展期放大传播效能，不仅将传统商业空间升级为提供情绪价值的城市治愈花园，推动商业体场景运营转型，更激活沪苏同城消费势能，为城市商业IP沉浸式落地打造优质示范案例。

Hosted at Shanghai Nanxiang IMP MEGA from August 7 to October 7, 2026, the ZO&FRIENDS East China debut coincides with the mall’s 6th anniversary and serves as a key event of the 2026 "Summer of Shanghai" International Consumption Season.

Marking the first regional exhibition of the healing trend IP co-created by G-Dragon and IPX, the project boasts important commercial and urban value. Adopting a full-store spatial layout, the exhibition covers indoor atriums, corridors and rooftop gardens. With core visual installations including giant ZOA cloud cat and daisy sea, scattered IP character displays, hot-air balloon swings and themed stations, it integrates trendy IP symbols with natural garden scenes to build an immersive healing space. During the long exhibition period, pop-up stores and limited merchandise effectively gather young trend lovers, fans and family groups from Shanghai and Suzhou.

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