阿迪达斯夏练国度

2016年07月23日-2016年08月22日

上海 世纪公园

项目传播 - 微博

彭于晏出席运动盛会「夏练国度」揭幕式

彭于晏挑战「纪录我创」负重公益跑

项目信息

是否很希望拥有这样一个能满足你所有运动需求的场所，专属特别又对所有人开放？

Ever wanted an exclusive, yet open-to-all space designed for you to indulge in all of your sports needs?

今夏, Auditoire联合TBWA上海共同打造的阿迪达斯品牌活动“夏练国度”在上海世纪公园火热开展，意在呼吁所有创造者释放他们的创意，重新定义现代运动文化。

This summer, Auditoire and TBWA\Shanghai launch the Republic of Sports (ROS) activation for Adidas China at Century Park Shanghai, calling all ‘Creators’ to unleash their creativity and redefine the meaning of modern sports culture.

今年初，阿迪达斯中国推出了备受瞩目的2016女子系列广告“由我创造”，由众多中国知名女性分享她们在运动中实现自我蜕变的历程。这一理念源自阿迪达斯新的全球理念“由我创造”，激发人们挑战自我，成为他们渴望成为的那种人。

Earlier this year, Adidas China released their highly anticipated 2016 Women’s campaign, entitled “I’m here to create”. The campaign, which featured some of China’s most recognizable women, shared their individual journey to becoming the person they wanted to be through their prefered sport. The concept followed the new Adidas global brand statement ‘I am here to create’, inspiring passionate inidividuals to challenge themselves and become the person they aspired to be.

在这一全球广告的成功和中国大陆刮起全民运动的风潮之后，阿迪达斯首次开创一个月的免费运动项目，提供参与各种运动和亲眼见证世界级运动员的机会。主打的运动包括篮球、足球、跑步和训练等等，体现了阿迪达斯的运动综合化和对中国市场的重视。

Following the global success of the campaign and the growing enthusiasm for sports in main land China, Adidas takes on the initiative of carrying out a free, one month sports activation, giving attendees an opportunity to play a variety of sports and see world-class athletes in action. Featured sports include basketball, football, running and training, embodying the brand’s integrated sports departments and dedication to the Chinese market.

4,500平方米的运动场地包括私人球场、互动空间、游戏场所和展览厅，鼓励人们参加各种比赛的同时体验品牌和产品。

The ROS facility counts with 4,500 square meters of private courts, interactive spaces, games and exhibitions, encouraging attendees to participate in all kinds of matches and competitions while experiencing the brand as well as its products.

还等什么？赶紧在阿迪达斯夏练国度的线上平台进行预订吧，抓紧机会参与各项特别训练，或在篮球场与足球场上与其他队伍一决高下吧！ football matches!

What are you waiting for? Pre-book now on the Adidas ROS digital platform to participate in training programs and challenging basketball and football matches!

ROS will be open from July 23rd to August 22nd, we look forward to seeing you there!

夏练国度自7月23日开放至8月22日，期待你的参与，来一起运动“一夏”吧！

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/4OW8fYf1x1uXsSxyE9Axdw