【GDX】ASICS 洛杉矶马拉松

项目品牌: ASICS 亚瑟士

项目行业: 体育竞技

项目日期: 2020-07-02 09:00 2020-07-02 18:00

项目地点: 线下

项目名称: 【GDX】ASICS 洛杉矶马拉松·

ASICS – LA Marathon


The Challenge 挑战

More than 25,000 people compete in the LA marathon each year. As a nationally broadcasted event, ASICS wanted to show Los Angeles, and the world just exactly big 26.22 miles was.  


The Solution 解决方案

GDX illuminated the Los Angeles skyline with a band of lights, strategically placed along the marathon route. Marking every mile from Dodger Stadium to Santa Monica.  


Additionally. ASICS hosted at a high profile part in the Hollywood Hills with breathtaking panoramic views spanning from the inland foothills to the Pacific Ocean. 

另外。ASICS举办了好莱坞山(Hollywood Hills)的高端活动,从内陆山麓到太平洋都可以欣赏到令人惊叹的全景。 

The magnitude of this activation gained global recognition, as proved by the 7.5 million impressions on Twitter and the #2 trending spot that evening.






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