【GDX】迪士尼频道 惊喜储物柜

项目品牌: 待定

项目行业: 传媒及媒体

项目日期: 2020-07-02 09:00 2020-07-02 18:00

项目地点: 线下

项目名称: 【GDX】迪士尼频道 惊喜储物柜

Disney Channel – Surprise Lockers


The Challenge 挑战

To promote their new film, Zombies 2, Disney channel wanted to create a high impact experiential campaign that drove tune in for new and existing fans of the franchise. Specifically, their target market was not only the general public, but young children ages 6-14.  


The Solution 解决方案

What started out as a “show your school spirit” vending machines morphed into prize lockers where fans would be given a fun branded takeaway by a werewolf, cheerleader or zombie hand. Fans of all ages were encouraged to open the lockers at “their own risk”. Multiple sets activated all across the country over the span of two weeks and hit: Los Angeles, San Diego, Raleigh, Louisville, Baltimore, Philadelphia, Orlando, Miami. 


At the Grove in Los Angeles, movie talent Chandler Kinney and Pearce Joza showed up to participate in the fun interacting with fans and taking pictures. 

在洛杉矶的格罗夫,电影天才钱德勒·金尼(Chandler Kinney)和皮尔斯·乔扎(Pearce Joza)参加了与粉丝互动和拍照的娱乐活动。 




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