意大利2-1乌克兰，斯帕莱蒂首胜。在超过 5 万名观众面前，大众汽车装置伴随着新一代蓝衣军团取得了斯帕莱蒂时代的首次成功。
在现代足球中，中场是必须在球队的两个阶段（防守和进攻）中保持平衡的部门，正是从这一点出发，FREE EVENT签署的装置景观概念诞生了，它希望将大众产品位于中心，以“球在中心”为比喻，以新一代、新起点、新未来重新开始。

该作品随着 ID 家族汽车的展示而完成，成为圣西罗梅阿查体育场入口处的主角，这座足球大教堂是所有热爱生活方式的人的标志。
“我们对与大众汽车的合作感到很兴奋，因为我们有机会与管理层一起探索新想法并分享前沿的营销和传播策略”。
FREE EVENT 首席执行官兼创意总监 Andrea Camporesi 讲述了代理机构与客户之间的关系。

Italy 2-1 Ukraine, Spalletti’s first win. In front of over 50 thousand spectators, the Volkswagen installation accompanies the new generation of Azzurri to the first success of the Spalletti era.
In modern football, the midfield is the department that must give balance to the team in the two phases (defensive and offensive) and it is exactly from this point that the scenic concept of the installation signed by FREE EVENT borns and it wants to put the VW product at the center, playing on the metaphor “Ball in the center” to start again with a new generation, a new kick off, a new future.

The work, completed with the exhibition of the cars of the ID family, was the protagonist at the entrance of the Meazza stadium of San Siro, football cathedral and icon for all those who love lifestyle.
“We are excited about the collaboration with Volkswagen because with the management we have the opportunity to explore new ideas and share cutting-edge marketing and communication strategies”.
This is the relationship between agency and customer told by Andrea Camporesi CEO and creative director of FREE EVENT.

项目视频

https://vimeo.com/880813759

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