【GDX】Freeform 25天的圣诞节
作者: GDXSTUDIOS
代理商:
GDXSTUDIOS
Freeform 25 Days of Christmas
Freeform 25天的圣诞节
The Challenge 挑战
As part of their 25 Days of Christmas campaign, Freeform wanted to surprise one family, whose home was lost in a natural disaster, a tiny home inside of a giant Christmas package.
作为 “25天圣诞节” 活动的一部分，Freeform（迪士尼旗下有线电视网）希望给一户因自然灾害而失去住房的家庭一个大惊喜 —— 一所巨大的圣诞节包装内的小房子。
The Solution 解决方案
The interactive set was constructed at Oculus Plaza (One World Trade Center) and GDX was responsible for scouting and securing the location, hiring the talent and creating all production assets.
互动装置是在Oculus Plaza（世界贸易中心一号楼）上建造的，GDX负责寻找并保护地点，雇用工人并建造了整所房子。
The reveal of this set was broadcasted live on Good Morning America and launched a national sweepstakes. Families who lost their home in a natural disaster could apply to win. Right before Christmas, Freeform gifted a family in California who lost their home in a forest fire.
该节目的现场直播在《早安美国》上直播，并发起了全国性抽奖活动。在自然灾害中失去家园的家庭可以申请取胜。在圣诞节前夕，Freeform送给了来自加利福尼亚的一家因森林大火而失去家园的家庭（中奖者）。
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原文链接为：https://gdxstudios.com/portfolio-posts/freeform-25-days-of-christmas/
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