HONDA SHINES WITH OPTIMISTIC AND ENGAGING NEW DISPLAY

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原文链接为https://www.gpj.com/case-study/honda-shines-with-optimistic-and-engaging-new-display/

• Post-show awareness of the brand was up 25%
• Percentage of Millennial attendees with intent to buy climbed by 122%
• 67% of visitors were owners of competitive brands, up 20%

Honda is dedicated to making people’s lives better. At the 2019 Los Angeles Auto Show, their all new exhibit shined a spotlight on this dedication with Honda’s award-winning vehicles featured in creative and interactive environments. The new display, designed and built by George P. Johnson, is full of hands-on experiences in a setting designed for storytelling and interaction with the world of Honda.

（原视频地址为：https://www.youtube.com/watch?v=4fEUTzSRGKo）

A center stage creates a focal point for special guest appearances, product debuts and announcements during the show, including live augmented reality presentations introducing the all-new CR-V Hybrid.

The safety zone –with the colorful Seatbelt Wall –displays Honda’s commitment to ‘Safety for Everyone,’ and the Green Wall, an abstract representation of Southern California, is a fitting backdrop for Honda’s vehicle electrification and global sustainability efforts. These captivating walls double as popular selfie opportunities for attendees.

Throughout the space, interactive elements and games share Honda’s wide-ranging sponsorships of racing, NHL, Little League and eSports, while an augmented reality photo op promotes social sharing.”Generally, the concept was to be very bright and optimistic,” said Sage Marie, Assistant Vice President of Honda Public Relations, from the exhibit during its debut in Los Angeles. “You look around the rest of the hall, and it’s kind of dark and brooding. So, we literally wanted to be like a bright, shining beacon. The main focus of this is to give people an environment to shop for cars.” 

And it appears we did just that! Among Honda’s Millennial target, the new display made huge gains. Post-show awareness of the brand was up 25%. The percentage of Millennial attendees with intent to buy climbed by 122%, and 67% of visitors were owners of competitive brands, up 20%.

全文内容来自GPJ.com官网

原文链接为https://www.gpj.com/case-study/honda-shines-with-optimistic-and-engaging-new-display/

以下中文信息为Google翻译，仅作辅助理解

本田以乐观和引人入胜的新展示系统闪耀

• 展后品牌知名度提高了25％
• 有购买意向的千禧一代与会者比例上升了122％
• 67％的访客是竞争品牌的所有者，增长20％

本田致力于改善人们的生活。在2019年洛杉矶车展上，他们的所有新展览都以本田屡获殊荣的车辆在创意和互动环境中亮相，成为这一奉献精神的焦点。由George P. Johnson设计和制作的新展示系统在为讲故事和与本田世界互动而设计的环境中，充满了实践经验。  

（原视频地址为：https://www.youtube.com/watch?v=4fEUTzSRGKo）  

中心舞台为表演期间的特别嘉宾出席，产品亮相和发布会（包括增强现实演示，介绍全新的CR-V Hybrid）提供了焦点。

安全带上五彩缤纷的安全带围墙展示了本田对“所有人的安全”的承诺，绿色围墙是南加州的抽象代表，是本田汽车电气化和全球可持续发展努力的合适背景。这些引人入胜的墙使与会者倍增了自拍的机会。

在整个空间中，互动元素和游戏共享本田在赛车，NHL，小联盟和电子竞技方面的广泛赞助，而增强现实摄影作品则促进了社交共享。“总的来说，这个概念应该非常明亮和乐观。” Sage说。本田公共关系助理副总裁Marie在洛杉矶首次亮相时的展览中。“您环顾整个大厅的其余部分，那是一片黑暗和沉思。因此，我们从字面上想成为一个明亮，闪亮的灯塔。这样做的主要重点是为人们提供购物的环境。” 

看来我们做到了！在本田千禧年目标中，新展示系统取得了巨大的收益。展后品牌知名度提高了25％。千禧一代有购买意向的参与者比例上升了122％，67％的访客是竞争品牌的所有者，增长了20％。  

全文内容来自GPJ.com官网

原文链接为https://www.gpj.com/case-study/honda-shines-with-optimistic-and-engaging-new-display/

以上中文信息为Google翻译，仅作辅助理解