【GDX】暴雪娱乐 冰淇淋城堡

项目品牌: 待定

项目行业: 娱乐及文化

项目日期: 2020-07-14 09:00 2020-07-14 18:00

项目地点: 美国

项目名称: 【GDX】暴雪游娱乐 冰淇淋城堡

Ice-Cream Citadel – Blizzard 


The Challenge 挑战

Blizzard Entertainment wanted to announce and promote the Frozen Throne expansion on their popular card playing game, Hearthstone at San Diego Comic-Con. Knowing it was going to be a hot summer, they wanted to allow fans to step into the Lych King’s ice cold layer for a memorable activation.
暴雪娱乐(Blizzard Entertainment)希望在圣地亚哥漫展上,发布并推广其流行的纸牌游戏《炉石传说》的新的拓展包系列——《冰封王座》(Frozen Throne)。在这样一个炎热的夏天,他们想让歌迷走进Lych King的冰城堡,进行难忘而刺激的冒险体验。  

The Solution 解决方案

A custom facade was built around a walk-in freezer to create a frozen-over ice cream parlor. Nitrogen ice cream was served to those brave enough to enter the Ice Cream Citadel. Fans also got to take a photo next to the Lich King on his 8ft. throne!





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