LANCIO PRODOTTO E MEDIA TEST DRIVE – JEEP WRANGLER 4XE

项目品牌: Jeep

项目行业: 汽车及制造

项目日期: 2023-12-31 09:00 2023-12-31 17:00

项目地点: 线上

项目名称: LANCIO PRODOTTO E MEDIA TEST DRIVE – JEEP WRANGLER 4XE


继新款 Compass 4xe 在意大利新闻发布会取得成功后,Free Event 再次与 Jeep 合作,推出了 美国传奇品牌真正标志性的插电式混合动力车型:Wrangler 4xe。


Free Event位于皮埃蒙特山脉中部的一个令人惊叹的位置, 将活动和设施集中在 Chaberton Lodge & Spa 周围,这是欧洲、中东和非洲媒体的聚会点 ,位于萨乌尔克斯 (Sauze d'Oulx) 森林中,能够测试新的 该机构专门制作的两条路线 上的汽车 。


那么,但不仅仅是越野:记者首先抵达都灵,在市中心“卡利纳广场”进行简短介绍 - 实际上是维托里奥·埃马努埃莱 2,可通过电动到达......?– 然后他们在高速公路上试车,直到抵达萨乌兹杜尔克斯。在户外进行技术简报后, 欧洲记者们被森林的神奇美景所吸引,在土路、浅滩、侧坡和全电动漂流中冒险,最高可达 2500 米的 Sportinia 。一种身临其境的体验,让您与大自然完全接触——得益于汽车的安静——而没有污染。


牧马人是独一无二的,它没有任何参考,” 欧洲、中东和非洲地区品牌负责人安东内拉·布鲁诺 (Antonella Bruno) 说道,并解释说,对于先进的越野车来说,没有可持续的市场比较。“ 没有不可到达的高峰,没有不可逾越的极限,因为牧马人凭借其参考性的技术解决方案和真正的独特性,能够克服任何障碍。更重要的是,将电气化添加到四轮驱动和越野的综合价值中” 。事实上,这意味着在  对环境的最大尊重的情况下 探索树林并享受乐趣。


Free Event 通过与一些最好的意大利活动机构竞争而赢得了该项目,负责寻找 最合适的领土和位置、所有路线的定义 - 用数字和现场设备绘制的地图上的图– 以及与当地政府和警察的协议。该机构创建了项目场地和所有专用设备(带有二维码的徽章、图腾、背景、标牌、酒店美丽的全景露台上的 Mopar 区域和水晶凉亭) 并协调了支持人员,其中包括几名 Marshall 和司机对于试驾部分,除了酒店的接待人员。


After the success of the Italian press presentation of the new Compass 4xe, Free Event collaborates again with Jeep into the presentation of the plug-in hybrid variant of a true icon of the legendary American brand: the Wrangler 4xe.

In a breathtaking location, in the middle of the Piedmont mountains, Free Event has concentrated activities and installations around the Chaberton Lodge & Spa, a meeting point for the EMEA press , that in the Sauze d’Oulx woods, was able to test the new car on two routes specially made by the agency.

A lot of offroad, then, but not only: journalists arrived first in Turin, for a quick brief in the heart of the city, “Piazza Carlina” – actually Vittorio Emanuele 2, reachable by electric..? – then they tried the car on the highway until the arrival in Sauze d’Oulx. After a technical brief outdoor, European journalists were greeted by the magical beauty of the woods, venturing in dirt trails, with fords, side slopes and all-electric drift up to 2500 meters of Sportinia . An immersive experience that allowed a total contact with nature – thanks to the silence of the car – without polluting.

Wrangler is unique, it has no references,” says Antonella Bruno, head of the brand for EMEA, explaining that for the advanced off-road vehicle there are no sustainable market comparisons. “ No peak is unreachable, no limit is insuperable because Wrangler is able to overcome any obstacle thanks to its technological solutions of reference and its true uniqueness. Even more adding the electrification to the consolidated values of the 4-wheel drive and the off-road” . That means, in fact, exploring the woods and having fun with the utmost respect for the environment.

Free Event, which got the project by winning a competition with some of the best Italian event agencies, took care of scouting the most suitable territory and location, the definition of all routes – plots on maps drawn up both in digital and on-site equipment – and agreements with the local administration and police. The agency has created the project site and all the dedicated equipment (badge with QR code, totem, Backdrop, signage, Mopar area in the beautiful panoramic terrace of the hotel with Crystal gazebo) and coordinated the support staff, which included several Marshall and drivers for the test drive part, in addition to the hotel’s reception staff.

视频信息:https://vimeo.com/569257246/33369f2b33


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信息来自网络及品牌公开信息,出处见网络

原文信息:https://free-event.com/en/eventi-organizzati/lancio-prodotto-e-media-test-drive-jeep-wrangler-4xe/

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