lululemon「wunder puff™ 动态剧场」

lululemon「wunder puff™ 动态剧场」

2026年09月16日

沈阳 粮仓文化创意园

项目传播

项目现场

lululemon「wunder puff™ 动态剧场」落地沈阳粮仓文化创意园，是品牌联动专业艺术剧场、突破运动服饰常规展示形式的艺术化线下企划，依托文创园工业艺术基底，重构冬季羽绒穿搭的审美表达，推动运动生活美学与当代艺术的跨界融合，具备品牌调性升级与冬季新品场景化种草的双重意义。

项目空间造型极具艺术张力，以本季Wunder Puff羽绒系列缤纷色彩为核心视觉脉络，通过多色块交织碰撞的场景制作，打造层次丰富、动态感十足的沉浸式体验街区，打破冬季服饰沉闷的视觉刻板印象，贴合品牌多元鲜活的时尚态度。活动携手陶身体剧场共创艺术现场，以肢体舞蹈演绎产品特性，同时邀请品牌大使李宇春助阵，舞者身着全系列配色羽绒单品演绎现代舞，将服饰版型、肢体律动与现场音乐深度融合，生动诠释“生动，不止一个调”的活动主题。

展区设置开放式产品试穿区与互动体验空间，可供访客体验不同版型羽绒单品，参与即兴肢体互动，直观感知产品保暖性能与穿搭表现力。项目将冬季穿搭升级为可感知、可参与的艺术体验，凭借艺术演艺与高质感场景打造强传播打卡内容，适配社交平台UGC扩散，有效完成新品曝光、用户体验教育与运动生活方式理念传播，形成艺术赋能品牌营销的完整闭环。

lululemon’s “wunder puff™ Dynamic Theater” pops up at Shenyang Granary Cultural and Creative Park. Collaborating with Tao Body Theater, this immersive art project breaks conventional display modes of sportswear and realizes the cross-border integration of sports lifestyle aesthetics and contemporary art, upgrading the brand’s fashion temperament and enabling scenario-based promotion of winter new products.

Rooted in the industrial artistic atmosphere of the cultural and creative park, the space is visually centered on the diverse and vibrant color palette of the new Wunder Puff down series. With intertwined color-block layouts and artistic scene construction, it builds a dynamic and layered immersive experience block, subverting the dull traditional aesthetic of winter outfits. The brand cooperates with professional art troupes to present modern dance performances, with dancers wearing multi-color down styles to integrate clothing texture, physical rhythm and music, fully interpreting the theme of “be vivid, in every tone”. Brand ambassador Li Yuchun attends the event to boost influence.

Open fitting areas and interactive zones allow visitors to try on various down silhouettes and participate in physical interaction, intuitively experiencing the products’ warmth and styling versatility. Transforming winter wearing into participatory artistic experience, the event creates highly shareable lifestyle content. It drives social UGC dissemination, completes new product exposure and user experience iteration, and forms a complete marketing loop empowered by art and lifestyle communication.

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